政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125300

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/125300

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题名:	If they can do it, why not us? Competitors as reference points for justifying escalation of commitment
作者:	謝凱宇 Hsieh, Kai-Yu Tsai, Wenpin Chen, Ming-Jer
贡献者:	企管系
日期:	2015-02
上传时间:	2019-08-20 10:16:15 (UTC+8)
摘要:	This study highlights competitive market conditions as an important structural determinant of escalation of commitment. Bridging escalation behavior literature and competitive dynamics research, we argue that reference to certain rivals may enable or disable decision makers to justify continuing investment in an underperforming initiative, thereby influencing a firm`s tendency toward escalating commitment. We test our ideas using data on a set of leading companies in the information technology industry and their investment activities in China. Empirical analysis reveals strong evidence that a firm`s escalating tendency is increased by larger competitors` high action volume and smaller competitors` positive performance. In contrast to prior research focus on decision makers` persistence irrespective of external cues, we also find that a firm`s escalation behavior is decreased by larger rivals` negative performance.
關聯:	Academy of Management Journal, Vol.58, No.1, pp.38-58
数据类型:	期刊論文
DOI 連結:	https://doi.org/10.5465/amj.2011.0869
DOI:	10.5465/amj.2011.0869
显示于类别:	[企業管理學系] 期刊論文

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