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| Title: | 資源相依：曜越科技如何以隨創扭轉劣勢
Relative Dependency of Resource: How Thermaltake Reverses Adversities Through Bricolage |
| Authors: | 汪詩堯 |
| Contributors: | 蕭瑞麟
汪詩堯 |
| Keywords: | 合作隨創
資源轉換
資源相依
資源基礎理論
權勢落差
Collaborative bricolage
Resource conversion
Resource interdependency
Resource based theory
Power-imbalance |
| Date: | 2019 |
| Issue Date: | 2019-08-07 17:05:41 (UTC+8) |
| Abstract: | 過去資源論鼓吹企業累計獨特資源，孕育核心能力。卻忽略多數企業並不富有，貧窮企業資源匱乏，處處受限，能夠存活已是不易，更遑論積累資源。隨創理論為劣勢企業提供脫困之道，提出可以通過拼湊手邊僅有資源以少當多，或以建構方式無中生有。可如果弱勢企業需要藉由外部夥伴取得資源，特別是如何取得強勢企業資源時卻未有論及。本研究分析一家小型科技公司在困境之下卻能活用有限資源，取得強勢夥伴資源，完成品牌升級。本研究解析相依性對資源建構的重要性，點出當企業需要向強勢夥伴尋求奧援時，可以藉由相依性取得資源。學理上，本研究檢視不同相依程度下角色關係與資源意涵的變化，也拓展了合作隨創範疇，並提出對弱文化性資源進行物質性解構的隨創新 。實務上，本研究提出可巧用相依性，形塑強者對自己的依賴，在雙方關係中掌握主動權。權勢落差要中見風使舵，調適新角色以逆轉強弱。當擁有弱文化價值的資源時，不可妄自菲薄，需要對其物質性價值重新審視，將其復生。
In the past, Resource Based Theory advocated that enterprises should accumulate unique resources and develop core competence. However, it is ignored that most firms are not rich, lacking of resources, poor firms are often constrained .It is not easy for them to survive, let alone accumulate resources. Bricolage point a new way for them to get rid of dilemma. Which indicate that resources can product more by making-do, by social construction,resources may come out of zero. However, it has not been discussed what poor firms should do if they need to acquire resources through external partners, especially rich enterprises. This study analyses that a small technology company make full use of limited resources, acquire resources from high-power partner and complete brand upgrading under difficult circumstances. This study also analyses the importance of independency to resource construction, and points out that when firms need to gain support from high-power partner, they can obtain resources through independency. In theory, this study observes the transformation in role relationships and resource implications under several level of dependence, expands the scope of collaborative bricolage, and proposes a material deconstruction of weak cultural resources with bricolage. In practice, this study proposes that we can utilize resource interdependency to make high-power actor dependence on us and gain a competitive position. In the power imbalance, we have to play it by ear to adapt to the new roles to reverse adversities. When the resources we have lack of cultural meaning , we should not belittle ourselves. We need to re-examine its material values and revive it. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
106364142 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1063641421 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900634 |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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