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Title:	在韓國濟州島開設渡假屋商業計畫 Starting an accommodation business in Jeju
Authors:	施冠羽 Shr, Guan-Yu
Contributors:	吳文傑 Wu, Jack 施冠羽 Shr, Guan-Yu
Keywords:	度假屋旅遊濟州島 Accommodation Tourism Jeju Inland
Date:	2019
Issue Date:	2019-08-07 16:22:13 (UTC+8)
Abstract:	無 The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 1049330181
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1049330181
Data Type:	thesis
DOI:	10.6814/NCCU201900294
Appears in Collections:	[International MBA] Theses

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