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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124793


    Title: 素食餐廳商業計劃書
    Vegetarian café business plan
    Authors: 柯穆騰
    Akar, Mert
    Contributors: 吳文傑
    Wu, Jack
    柯穆騰
    Mert Akar
    Keywords: Such a Peach
    素食
    餐廳
    商業企劃
    健康食物
    Such a Peach
    Vegetarian
    Cafe
    Business plan
    Healthy food
    Date: 2019
    Issue Date: 2019-08-07 16:21:05 (UTC+8)
    Abstract: 
    “Such a Peach Vegetarian Café” is a vegetarian café in Taipei that sells only fresh and healthy vegetables and fruits. It is a new concept café that serves not only bowl and smoothie by offering “create your own meal” concept, but also the cozy and relaxing minimalist environment makes each customer relieved after a tired day or a tired work-out.
    Such a Peach is definitely the only choice for the health-conscious people, who are interested in fitness, any kind of sports, yoga, and daily diet. We bring health to your life!
    This business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preferences and projected growth. The owner will invest around NTD 1.000.000 to cover all start-up costs and operational expenses.
    Reference: - Beardsworth, Alan and Teresa Keil. 1992. “The Vegetarian Option: Varieties, Conversions, Motives and Careers.” The Sociological Review 40(2): 253-293. http://www.humanespot.org/content/vegetarianoption-varieties-conversions-motives-and-careers-also-vegetarianism-veganism-and
    - Cheeke, Robert Sr., Robert Jr. Cheeke, and Steve Lukefahr. 2010. “Why Do People Become Vegans/Vegetarians? Survey Says: All of the Above” Paper presented at the American Society of Animal Sciences National Convention http://www.humanespot.org/content/why-do-people-becomevegansvegetarians-survey-says-all-above
    - Garzia, Christine. 2004. “On Becoming Vegetarian: A Study of Beliefs and Motives.” Dissertation, University of Malta. http://www.humanespot.org/content/becoming-vegetarian-study-beliefs-andmotives
    - Humane Research Council. 2010. “How Many Vegetarians Are There?” Retrieved from http://www.humanespot.org/content/hrc-research-primer-how-many-vegetarians-are-there
    - Lin, Wen-Xiu, From Vegetable Diet to Meatless Diet – The Formation and Transformation of Contemporary Vegetarian Culture in Taiwan. The Graduate Institute of Taiwan Food Culture (2013)
    - Ye-ping, New Vegetarianism, Taipei: Elegant Books Cultural Enterprise Co. (2010).
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933038
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933038
    Data Type: thesis
    DOI: 10.6814/NCCU201900220
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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