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    Title: 在法國生產本國品牌手錶的商業企畫書
    A locally produced watch brand in France
    Authors: 格琳崑
    GUERIN, Nicolas
    Contributors: 何小台
    Ho, Chester
    格琳崑
    Nicolas GUERIN
    Keywords: 手錶
    watch
    Date: 2019
    Issue Date: 2019-07-01 10:57:44 (UTC+8)
    Abstract: 
    "Nico x Francy", which can also be called "NXF" is a brand of watches made in France. This brand meets the needs of our customers, in particular through its simple and refined designs, which are both fashionable and timeless, but also through its respect for manufacturing standards and its positive impact on the French local economy.

    Our primary objective is to develop our business by targeting customers who are aware of these challenges and attracted by watches with an appealing and high-quality design. To do this, Nico x Francy will work directly with local producers who already have the necessary manufacturing expertise. By relying on a recognized know-how and a strong brand image, the company will be able to establish itself on the watch market in France.
    Reference: 
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933062
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933062
    Data Type: thesis
    DOI: 10.6814/NCCU201900155
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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