政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124057
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51617091      在线人数 : 558
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/124057


    题名: 公共關係學想像：社群主義觀點
    The Imagination of Public Relations: Perspective of Communitarianism
    作者: 賴祥蔚
    Lai, Weber H. W.
    贡献者: 新聞學研究
    关键词: 公共關係;社群主義;資本主義;個人主義;哲學
    public relations;Communitarianism;Capitalism;Individualism;philosophy
    日期: 2004-07
    上传时间: 2019-06-28 10:55:11 (UTC+8)
    摘要: 推動公共關係的目的何在？要回答這問題，其實涉及了哲學的範圍。然而，公共關係罕言哲學。雖然罕言，但是根本上仍有隱而不見的哲學基礎，這就是以個人主義為根基的資本主義邏輯，這並且被默認是公共關係的唯一哲學基礎。本文主張公共關係應該從社群主義而非資本主義出發，所謂社群主義乃是依循亞里斯多德、對人類是社會性動物的強調，將社會視為人類互助的結合，無互助即不成社會；所有個體也都受到社會的構成。由此出發，公共關係應當做的，應該是協助所有個體發現自我在社會中的認同與意義。本文首先回顧當代的社群主義論述，以之作為公共關係的哲學基礎，並檢視既有的相關實踐。
    What is the purpose of Public Relations? The seemingly easy question involves many differentment lot of philosophies. As a matter of fact, Public Relations scholars and experts seldom discuss their opinions on the topic in their field. However, this is the a de facto basic philosophy behind contemporary Public Relations not mentioned, even not recognized. This is the famous Capitalism, based on Individualism. The paper here claims that Public Relations should be based on Communitarianism, not Capitalism. By Communitarianism, Public Relations can help people to discover themselves in the global era which is both complicated and changing radically all the time.
    關聯: 新聞學研究, 80, 127-158
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    960.pdf1731KbAdobe PDF2224检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈