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    題名: 小病微恙的真實再現－以「感冒」的新聞論述為例
    Representation of Minor Illness: An Analysis of News Discourse of the Common Cold and Influenza in Taiwan
    作者: 徐美苓
    Hsu, Mei-Ling
    丁志音
    Chih-Yin, Lew-Ting
    貢獻者: 新聞學研究
    關鍵詞: 內容分析;健康傳播;感冒;新聞;論述分析
    common cold;content analysis;discourse analysis;health communication;influenza;news
    日期: 2004-04
    上傳時間: 2019-06-28 10:53:42 (UTC+8)
    摘要: 本研究欲觀察在台灣多元醫療體系並存的前提下，大眾論述如何再現人人有親身體驗的小病微恙議題，像是俗稱「感冒」的相關真實。本研究採內容分析與論述分析 的方式，分析樣本為中國時報、中時晚報、聯合報、聯合晚報與民生報等五家報紙，自2001年4月1日至2002年3月31日一年內的277則相關報導與文章。分析結果顯示：半數以上的報導或文章，並非以感冒議題為主要討論內容，而是以各種多樣型態出現在不同的議題文本中。西醫取向的文本仍佔感冒論述的絕大多數，論述的言說者多為具醫療權力的醫師或衛生單位，主要論述內容仍以流行病學為導向，多強化特效強藥的神奇，至於與健康行為或自我照顧的建議，則流於輕描淡寫。中醫或民俗療法取向的感冒論述，其呈現型態除了反映出注重陰陽或冷熱調和的哲學觀外，亦適時與西醫觀點互相對應，並提供了各類食補與藥膳秘方，重在調理身體，而非對抗病菌。
    This study aims to analyze how minor illnesses such as the common cold and influenza (i.e., colds) are represented in the news media, especially in the Taiwanese society where western, Chineses and folk medical beliefs co-exist. Both quantitative content analysis and qualitative discourse analysis are used in the study. A sample of 277 articles on colds are selected from China Times, China Times Evening News, United Daily, United Evening News, and Min Seng Bao from April 1, 2001 to March 31, 2002. The results show that more than half of the ”colds” stories appeared in diverse forms, with those of Western medical orientation being the most dominant. Colds stories of Western medical orientation focus on epidemiology and medicalization, with health and medical authorities being the most powerful sources in the discourse. Instead of fighting against viruses and germs, colds stories of Chinese or folk medical orientation emphasize Yin-Yang philosophy and provide all sorts of self-care solutions.
    關聯: 新聞學研究, 79, 197-242
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

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