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政大機構典藏 > 學術期刊 > 圖資與檔案學刊 > 期刊論文 > Item 140.119/123732

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123732

Title:	行銷圖書館與資訊服務 Marketing library and information services
Authors:	謝寶煖 Hsieh, Pao-nuan
Contributors:	圖資與檔案學刊
Keywords:	圖書館行銷 ; 服務行銷; 服務行銷組合; 顧客滿意 Library marketing; Service marketing; Service marketing mix; Customer satisfaction
Date:	1998-11
Issue Date:	2019-06-06 13:51:07 (UTC+8)
Abstract:	行銷是什麼？行銷是了解顧客，進而滿足顧客的過程。本文將介紹服務行銷的基本觀念，並將其應用到圖書館，以服務行銷金三角為精神，行銷規劃過程為經緯，闡述圖書館行銷的理念與做法。 What is Marketing? Marketing is a process through which we come to understand our customers and satisfy our customers. This paper focuses on the principles of service marketing and provides a basis for understanding how these basic concepts can be applied in libraries. By using a marketing planning process, this paper offers a step-by-step guide to help librarians apply service marketing principles to increase the effectiveness of library services.
Relation:	圖書與資訊學刊, 27, 40-54
Data Type:	article
Appears in Collections:	[圖資與檔案學刊] 期刊論文

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