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    Title: 因應影視市場變遷之創新影視經營商業模式研究—以Y影視公司為例
    Research on the Innovation Business Model of Film and Television Industry in response to the Film and Television Market Changes-The Case of Y Company
    Authors: 阮虔芷
    Juan, Chien-Chih
    Contributors: 鄭宇庭
    Cheng, Yu-Ting
    阮虔芷
    Juan, Chien-Chih
    Keywords: 影視經營
    商業模式
    影視製作
    市場導引
    Date: 2018
    Issue Date: 2019-01-23 13:10:38 (UTC+8)
    Abstract: 近年來,由於影視市場的逐漸開放,致使大陸地區、日本、韓國等地區的相關影視產品,也逐漸改變國人收視的習慣,例如韓劇和陸劇的加入市場,導致國內影視的資源分配產生了很大的變化,好比過去八點檔的時段是電視劇的黃金時段,播出的影集大都是以本土劇或偶像劇為主軸,而今在黃金時段則是以大陸劇或韓劇為主要播放的影集,這也改變了國人對於電視劇的收視行為,同時也衝擊了國內影視市場的資源分配,故在資源重新分配的市場環境下,國內影視產業的相關公司發展將會連帶受到影響,影視製作公司更是直接受到衝擊。如此影視製作公司的經營勢必需要尋求另一種經營方向,才能降低的影視製作公司所受到的影響。
    因此,本研究開始進行此一相關課題的探討,經由文獻分析法、歸納法及五力分析等方法的運用,據以探討創新影視經營之商業模式對於影視市場的影響,依研究分析的結果如下:
    一、 藉由影視製作流程創新提高個案公司的市場競爭力;
    二、 藉由影視經營之商業模式的創新吸引關鍵資源的投資;
    三、 建立影視品牌的獨特及品質可以減少競爭者所帶來的威脅;
    四、 優質化的影視製作準則可以提高觀眾與播映單位的青睞。
    Reference: 一、 中文文獻
    1. 互動百科,2016,文獻分析法,網址:http://www.baike.com/wiki/%E6%96%87%E7%8C%AE%E5%88%86%E6%9E%90%E6%B3%95。
    2. 尤傳莉(譯),2012,獲利世代,臺北:早安財經,原著Alexander Osterwalder & Yves Pigneur, Business Model Generation。
    3. 李田樹、李芳齡,2000,啟動革命,台北:天下遠見出版。
    4. 李啟安,2017,OTT線上影視服務之使用者偏好,國立臺灣大學國際公司學研究所碩士論文。
    5. 李啟維,2010,科技產品創新經營模式之發展與管理-以零售店面之數位面板廣告服務為例,東吳大學國際經營與貿易學系碩士在職專班碩士論文。
    6. 沈芬妃,2017,台灣OTT產業平台經營模式發展趨勢之研究,台灣OTT產業平台經營模式發展趨勢之研究,國立臺灣師範大學高階經理人公司管理碩士在職專班(EMBA)碩士論文。
    7. 周天佑,2006,臺灣預錄DVD產業創新商業模式之研究,國立臺灣大學國際公司學研究所碩士論文。
    8. 林婉勤,2012,以網路行銷觀點探討創新商業模式-以電腦馬桶座E公司為例,雲林科技大學公司管理系碩士班碩士論文。
    9. 張忠謀,2008,公司界的分享∕台積電董事長張忠謀9個條件打造世界級公司,遠見雜誌,259期,1月。
    10. 智庫百科,2014,歸納法,網址:http://wiki.mbalib.com/zh-tw/%E5%BD%92%E7%BA%B3%E6%B3%95
    11. 馮建三(譯),1994,媒介經濟學,台北:傳播館,原著:Robert G. Picard, 1989, Media Economics: Concepts and Issues. Sega Publication, Inc.
    12. 黃明偉,2015,創新醫療耗材在大陸地區的商業模式之研究,國立政治大學經營管理碩士學程碩士論文。
    13. 楊繼昌,2014,從海外影視展覽看影音節目產業發展,國立政治大學經營管理碩士學程碩士論文。
    14. 詹克暉,2017,OTT影音服務法規管制與其商業模式的演變-以樂視網及愛奇藝為例,國立成功大學電信管理研究所碩士論文。
    15. 蔡明瑾,2012,平台優勢:《女人我最大》電視節目的商業模式創新,,國立政治大學經營管理碩士學程(EMBA)碩士論文。
    16. 盧金松,2012,真空濺鍍產業發展經營策略選擇之研究,國立政治大學經營管理碩士學程碩士論文。
    17. 盧金松,2012,真空濺鍍產業發展經營策略選擇之研究,國立政治大學經營管理碩士學程碩士論文。
    18. 錢顏文、孫林岩,2003,對經營模式的分類研究(J),科學與科學技術管理,第24卷,第9期。
    二、 英文文獻
    1. Afuah & Tucci, 2003, Internet Business Models and Strategies: Text and Cases Timothy J. O`Leary -Mc Graw-Hill.
    2. Albarran, 1996, A.B. Media Economics: Understanding Markets, Industries and Concepts. Ames (l w): Lowa State University Press.
    3. Amit, R. & C. Zott, 2001, Value creation in e-business, Strategic Management Journal, 22(6/7), 493-520.
    4. Bouwman, H., 2002, The Sense and Nonsense of Business Models, International workshop on business model, Lausanne.
    5. Chesbrough, H. & R. S. Rosenbloom, 2002, The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation`s Technology Spin-Off Companies, Industrial & Corporate Change, 11, 529-555.
    6. Chesbrough, H., 2007, Sloan Management Review, 48/2.Winter 2007, 22-28.
    7. Dimmick, J. W., 1993, Ecology, economics and gratification utilities. In A. Alexander, J. Owers, & R. Carveth (Eds.), Media economics: Theory and practice (135–156), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
    8. Dottore, F. A., 1977, Data Base Provides Business Model, Computerworld, 11(44).
    9. Gordijn, J. & J. Akkermans, 2002, Value Based Requirements Engineering: Exploring Innovative e-Commerce Ideas, Requirements Engineering Journal, 8, 114-134.
    10. Hamel, G., 2000, Leading the Revolution, Harvard Business School Press, 61-113.
    11. Helgueros, Y., 2012, E-business models as a tool to increase Mexico small and medium size enterprises` sales, Global Journal of Business Research, 6(1), 119-126.
    12. Johnson, M.W., Christensen, C.M., & Kagermann, H., 2008, Reinventing Your Business Model, Harvard Business Review, 86(12), 50-59.
    13. Konczal, E. F., 1975, Models Are for Managers, Not Mathematicians, Journal of Systems Management, 26(1), 12.
    14. Laudon, K. C. & C. G., 2004, Traver, E-commerce: Business, Technology, Society, Boston:Addison Wesley.
    15. Linder, J. & S. Cantrell, 2000, Changing Business Models: Surveying the Landscape, Accenture Institute for Strategic Change.
    16. Magretta, J., 2002, Why Business Models Matter, Harvard Business Review, 80(5), 86-92.
    17. Mahadevan, 2000, Business models for Internet-based e-commerce: An anatomy, California Management Review, 42(4), 55-69.
    18. Malone, T, P., R. Weill, V. Lai, G. D`Urso, T. Herman, T. Apel & S. Woerner, 2006, Do Some Business Models Perform Better than Others? , MIT Sloan Working Paper, 4615(06).
    19. Mark, W. J. 2010, Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business Press.
    20. Markides, C. A., 1999, dynamic view of strategy, Sloan Management Review, 40, spring, 55-63.
    21. McGrath, R. G. & I. C. MacMillan, 2002,The Entrepreneurial Mindset, Strategies for Continuously Creating Opportunity In an age of Uncertainty, Harvard Business School Press, Cambridge.
    22. Osterwalder, A., 2004, the Business Model Ontology - A Proposition in a Design Science Approach.
    23. Osterwalder, A., Y. Pigneur & A. Smith, 2010, Business Model Generation, self published.
    24. Osterwalder, A., Y. Pigneur & C., Tucci, 2005, Clarifying Business Models:Origins, Present, and Future of the Concept, Communications of AIS, 15.
    25. Owen, B.M. &; Wildman, S. S., 1992, Video economics. Cambridge, MA: Harvard University Press. Ch2&3, 26-100.
    26. Pateli, A. & G. Giaglis, 2003, A Framework For Understanding and Analysing e-Business Models, Proceedings of the Bled Electronic Commerce Conference..
    27. Porter, E. M., 1980, Competitive Strategy. The Free Press/Macmillan: New York.
    28. Rappa, M., 2003, Business Models on the Web, Managing the Digital Enterprise, digitalenterprise.org/models/models.html.
    29. Rayport, J. F. & B. J. Jaworski, 2001, E-commerce. New York: McGraw-Hill/Irwin.
    30. Shafer, S. M., H. J. Smith & J. C. Linder, 2005,The power of business models, Business horizons,48(3), 199-207.
    31. Timmers, P., 1998, Business Models for Electronic Markets, Electronic Markets – International, Journal of Electronic Commerce & Business Media, 8(2).3-8.
    32. Turban, E., D. King, D., Viehlanf & J. Lee, 2006, Electronic Commerce: A Managerial Perspective, 5/E, Prentice Hall.
    33. Weill, P. & M. R. Vitale, 2001, Place to Space: Migrating to e Business Models, Harvard business School Press.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    105932120
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105932120
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.109.2018.F08
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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