| Reference: | 參考書目
Ⅰ.中文部份：
李金銓
民70 大眾傳播學—社會、媒介、人，台北：國立政治大學新聞研究所。
朱邦賢
民66 雜誌讀者動機與滿足之研究，台北：國立政治大學新聞研究所碩士論文。
任玉
民61 家庭主婦收看電視連續劇動機之研究，台北：國立政治大學新聞研究所碩士論
文。
何貽謀
民70「十年來電視事業的發展」，中華民國新聞年鑑，台北：新聞記者公會。
郭為藩
民68 電視影響兒童認知發展之研究，台北：國立師範大學教育研究所。
徐正光、黃順二（合譯）
民68 調查分析的邏輯，台北：黎明文化事業公司。
徐佳士、楊孝濚、潘家慶
民64 台灣地區民眾傳播行為研究，台北：國立政治大學新聞研究所。
徐桓淑
民65 成就動機與媒介接觸關聯性之研究，台北：國立政治大學新聞研究所碩士論
文。
翁秀琪
民62 台北市國民小學學童觀賞電視與其晚間作息之關係，台北：國立政治大學新聞
研究所碩士論文。
陳達群
民65 兒童接觸電視程度與其若干個人因素之關係，台北：國立政治大學新聞研究所碩士論文。
陳墉
民68 電視對兒童生活的影響的調查研究，台北：台北師專。
馮幼衡
民67 武俠小說讀者心理需要之研究，台北：國立政治大學新聞研究所碩士論文。
張雲平
民70 閱聽人對科學消息尋求與逃避之研究，台北：國立政治大學新聞研究所碩士論
文。
曾虛白
民59 電視對兒童的影響，台北：國家科學委員會研究報告。
楊惠娥
民69 台北市國小高年級學童收看電視益智猜謎節目動機之研究，台北：國立政治大
學新聞研究所碩士論文。
楊文俊
民62 電視暴力節目對兒童侵略性的影響，台北：國立政治大學新聞研究所碩士論
文。
羅文坤
民65 不同暴力程度電視節目對不同焦慮程度及電視暴力接觸程度國中學生在暴力
態度上的差異，台北：國立政治大學新聞研究所碩士論文。
Ⅱ.英文部份：
Arnheim, R.
1942-43 “The world of the daytime serial,” in P.F. Lazarsfeld and F. N. Stanton (eds.) Radio Research, New York: Duell, Sloan, and Pearce.
Bauer, R.
1964 “The obstinate audience: the influence process from the point of view of social communication,” in W. Schramm (ed.) The Process and Effects of Mass Communication . Urbana, Illinois: 326-346.
Becker, L. B.
1976 “Two tests of media gratifications: Watergate and the 1974 election.” Journalism Quarterly, 53: 29-33.
Berelson, B.
1949 “What missing the newspaper means,” in W. Schramm (ed.) The Process and Effects of Mass Communication. Urbana, Illinois: 36-47.
Blumler, J. G.
1979 “The role of theory in uses and gratifications studies.” Communication Research, 6: 9-36.
Blumler, J. G. and D. McQuail
1969 Television in Politics. Chicago: Univ. of Chicago Press.
Bogart, L.
1965 “The mass media and the blue-collar worker,” in A. Bennett and W. Gomberg (eds.) The Blue Collar World. Englewood Cliffs, NJ: Prentice-Hall.
Brown, R.
1978 Characteristics of Local Media Audiences. Saxon House.
Byrant, B. E.
1975 “Respondent selection in a time of changing household composition, ” Journal of Marketing Research, 12:122-135.
DeFleur, M. L. and S. Ball-Rokeach
1975 Theories of Mass Communication. New York: Longman.
Foley, J. M.
1968 A Functional Analysis of Television Viewing. Ph.D. dissertation, University of Iowa.
Gerson, W.
1966 “Mass media socialization behavior: Negro-white differences,” Social Forces, 45: 40-50
Greenberg, B.
1974 “Gratification of television viewing and their correlates for British children,” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage: 71-92.
Gutman, J.
1978 “Television viewer types: a Q analysis.” Journal of Broadcasting, 22: 505-515.
Herzog, H.
1940 “Professor Quiz: a gratification study,” in P. F. Lazarsfeld (ed.) Radio and the Printed Page. New York: Duell, sloan & Pearce.
1944 “What do we really know about daytime serial listeners?” in P. F. Lazarsfeld and F. N. Stanton (eds.) Radio Research 1942-1943. New York: Duell, Sloan & Pearce.
Katz, E., M. Gurevitch and H. Haas
1973 “On the use of mass media for important things.” American Sociological Review, 38: 164-181.
Katz, E., J. G. Blumler and M. Gurevitch
1974 “Utilization of mass communication by the individual,” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage: 11-35.
Klapper, J. T.
1960 The Effects of Mass Communications. Glencoe: Free Press.
Lazarsfeld, P. F., B. Berelson and H. Gaudet
1948 The People’s Choice. New York: Columbia University Press.
McCombs, M. E. and D. L. shan
1972 “The agenda-setting function of the mass media.” Public Opinion Quarterly, 36: 176-187.
McGuire, W. J.
1974 “Psychological motives and communication gratification,” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage: 167-195.
McLeod, J. M. and L. B. Becker
1974 “Testing the validity of gratification measures through political effects analysis,” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage: 167-195.
McLeod, J. M., L. B. Becker and J. E. Byrnes
1974 “Another look at the agenda-setting function of the press.” Communication Research, 1: 131-161.
McQuail, D., J. G. Blumler and J. R, Brown
1972 “The television audience: a revised perspective,” in D. McQuail (ed.) Sociology of Mass Communications. Harmondsworth: Penguin: 135-165.
Palmgreen, P. and J. D. Rayburn II
1979 “Uses and gratifications and exposure to public television: a discrepancy approach.” Communication Research, 6: 155-179
Rosengren, K, E.
1974 “Uses and gratificatons; a paradigm outlined, ”in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage: 269-285.
Rosengren, K. E. and S. Windahl
1972 “Mass media consumption as a functional alternative,” in D. McQuail (ed.) Sociology of Mass Communications. Harmondsworth: Penguin: 166-194.
Rubin, A. M.
1976 A Developmental Examination of the Uses of Television by Children and Adolescents. Ph.D. dissertation, Univ. of Illinois.
1979 “Television use by children and adolescents.” Human Communication Research, 5: 109-120.
1981ᵃ “A examination of television viewing motivations.” Communication Research, 8: 141-167.
1981ᵇ “A multivariate analysis of ‘60 Minutes’ viewing motivations.” Journalism Quarterly, 58:529-534.
Stephenson, W.
1967 The Play Theory of Mass Communication. Chicago: Univ. of Chicago Press.
Tan, A. S.
1981 Mass Communication Theories and Research. Ohio: Grid Publishing, Inc.
Warner, W. L. and W. E. Henry
1948 “The radio daytime serial: a symbolic analysis.” Genetic Psychology Monographs, 37: 7-69. |
