| Reference: | 一、中文部分
王凱、王存國與范錚強 (民95)。線上環境中廣告情境呈現與執行手法對廣告效果的影響：廣告變化，訊息訴求與導引效果。資訊管理學報，13卷，3期， 1-28頁。
余曉玟 (民105)。軟體專案承諾升級─沉沒成本與趨避理論的觀點 (碩士論文)。取自http://nccur.lib.nccu.edu.tw/handle/140.119/100465
祝鳳岡 (民84)。廣告感性訴求策略之策略分析。廣告學研究，5，85-112頁。
祝鳳岡 (民85)。廣告理性訴求策略之策略分析。廣告學研究，8，1-26頁。
張菀庭 (民106)。以推敲可能性理論探討軟體專案承諾升級 (碩士論文)。取自http://nccur.lib.nccu.edu.tw/handle/140.119/112160
彭仁柏 (民105)。軟體專案承諾升級的研究─自我辯護理論與框架效應 (碩士論文)。取自http://nccur.lib.nccu.edu.tw/handle/140.119/99765
二、網際網路
國立中央大學認知神經科學研究所_認知神經科學介紹, 擷取自Mar 12 2018, from: http://icn.ncu.edu.tw/c.htm
三、英文部分
Adolphs, R. (2001). The neurobiology of social cognition. Current opinion in neurobiology, 11(2), 231-239.
Albright, T. D., & Neville, H. J. (1999). Neurosciences. MITECS: li-lxxii.
Arkes, H., & Blumer, C. (1985). The Psychology of Sunk Cost. Organizational Behavior and Human Decision Processes, 35, 124–140.
Bazerman, M. H., Giuliano, T., & Appelman, A. (1984). Escalation of commitment in individual and group decision making. Organizational behavior and human performance, 33(2), 141-152.
Brockner, J. (1992). The escalation of commitment to a failing course of action: Toward theoretical progress. Academy of management Review, 17(1), 39-61.
Burgoon, M. (1989). Messages and persuasive effects. In J. J. Bradac (Ed.), Message effects in communication science. (pp. 129-164). Newbury Park, CA: Sage.
Camille, N., Pironti, V. A., Dodds, C. M., Aitken, M. R. F., Robbins, T. W., & Clark, L. (2010). Striatal sensitivity to personal responsibility in a regret-based decision-making task. Cognitive, Affective, & Behavioral Neuroscience, 10(4), 460-469.
Causse, M., Peran, P., Dehais, F., Caravasso, C. F., Zeffiro, T., Sabatini, U., & Pastor, J. (2013). Affective decision making under uncertainty during a plausible aviation task: An fMRI study. Neuroimage, 71, 19–29. http://dx.doi.org/10. 1016/j.neuroimage.2012.12.060
Cavanna, A. E., & Trimble, M. R. (2006). The precuneus: a review of its functional anatomy and behavioural correlates. Brain, 129(3), 564-583.
Chang, H. J. J., O`Boyle, M., Anderson, R. C., & Suttikun, C. (2016). An FMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Journal of Consumer Behaviour, 15(6), 538-548.
Christoff, K., Prabhakaran, V., Dorfman, J., Zhao, Z., Kroger, J. K., Holyoak, K. J., & Gabrieli J. D. (2001). Rostrolateral prefrontal cortex involvement in relational integration during reasoning. NeuroImage 14 (5), 1136–1149.
Chulkov, D. V., & Desai, M. S. (2008). Escalation and premature termination in MIS projects: the role of real options. Information management & computer security, 16(4), 324-335.
Clancy, T. (2014). The standish group report.
Cohen, M. X., Heller, A. S., & Ranganath, C. (2005). Functional connectivity with anterior cingulate and orbitofrontal cortices during decision-making.Cognitive Brain Research, 23(1), 61-70.
Conlon, D., & Garland, H. (1993). The Role of Project Completion Information in Resource Allocation Decisions. Academy of Management Journal, 36 (2), 402-413.
De Martino, B., Kumaran, D., Seymour, B., & Dolan, R. J. (2006). Frames, biases, and rational decision-making in the human brain. Science, 313(5787), 684-687.
DeMarco, T. (1982). Controlling Software Projects Yourdon. New York.
Desai, M. S., & Chulkov, D. V. (2011). Escalation of commitment in MIS projects: A meta-analysis. International Journal of Management & Information Systems (IJMIS), 13(2), 29-38.
Dimoka, A. (2010). What does the brain tell us about trust and distrust? Evidence from a functional neuroimaging study. Mis Quarterly, 373-396.
Dimoka, A. (2011). Brain mapping of psychological processes with psychometric scales: An fMRI method for social neuroscience. NeuroImage,54, S263-S271.
Dimoka, A. (2012). How to conduct a functional magnetic resonance (fMRI) study in social science research. Mis Quarterly, 36(3), 811-840.
Dimoka, A., Pavlou, P. A., & Davis, F. D. (2011). Research commentary-NeuroIS: the potential of cognitive neuroscience for information systems research. Information Systems Research, 22(4), 687-702.
Festinger, L. (1957). A theory of cognitive dissonance. CA: Standford University Press.
Fox, C. R. (2009). Prospect Theory and the Brain, & In: Glimcher, Paul W., Colin F. Camerer, Ernst Fehr and Russell A. Poldrack (eds.), Neuroeconomics.Decision Making and the Brain, 1451173.
Garland, H. (1990). Throwing Good Money after Bad: The Effect of Sunk Costs on the Decision to Escalate Commitment to an Ongoing Project. Journal of Applied Psychology, 75, 728–731.
Gonzalez, C., Dana, J., Koshino, H., & Just, M. (2005). The framing effect and risky decisions: Examining cognitive functions with fMRI. Journal of economic psychology, 26(1), 1-20.
Groups, S. (2014). Chaos report 2014.
Harrison, P., & Harrell, A. (1993). Impact of ``adverse selection`` on managers` project evaluation decisions. Academy of Management Journal, 36(3), 635–643.
Haynes, J. D., Sakai, K., Rees, G., Gilbert, S., Frith, C., & Passingham, R. E. (2007). Reading hidden intentions in the human brain. Current Biology, 17(4), 323-328.
He, X. and Mittal, V.(2007). The Effect of decision risk and projects stage ong escalation of commitment. Organizational Behavior and Human Decision Process. 103, 225-23.
Johnson, M. K., Raye, C. L., Mitchell, K. J., Touryan, S. R., Greene, E. J., & Nolen-Hoeksema, S. (2006). Dissociating medial frontal and posterior cingulate activity during self-reflection. Social cognitive and affective neuroscience, 1(1), 56-64.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the Econometric Society, 263-291.
Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American psychologist, 39(4), 341.
Kanodia, C., R. & Bushman, Dickhaut, J. (1989). Escalation Errors and the Sunk Cost Effect: An Explanation Based on Reputation and Information Asymmetries. Journal of Accounting Research, 27 (1), 59-77.
Keil, M. (1995). Pulling the plug: Software project management and the problem of project escalation. Mis Quarterly, 421-447.
Keil, M., & Mann, J. (1997). The nature and extent of it project escalation: Results from a survey of IS audit and control professionals. IS Audit and Control Journal, 40-49.
Keil, M., Mann, J., & Rai, A. (2000). Why software projects escalate: An empirical analysis and test of four theoretical models. Mis Quarterly, 631-664.
Koechlin, E., Basso, G., Pietrini, P., Panzer, S., Grafman, J. (1999). The role of the anterior prefrontal cortex in human cognition. Nature 399 (6732), 148–151.
Koechlin, E., Ody, C., Kouneiher, F. (2003). The architecture of cognitive control in the human prefrontal cortex. Science 302 (5648), 1181–1185.
Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall.
Krain, A. L., Wilson, A. M., Arbuckle, R., Castellanos, F. X., & Milham, M. P. (2006). Distinct neural mechanisms of risk and ambiguity: a meta-analysis of decision-making. Neuroimage, 32(1), 477-484.
Krishnamurthy, P., Carter, P., & Blair, E. (2001). Attribute framing and goal framing effects in health decisions. Organizational behavior and human decision processes, 85(2), 382-399.
Kuo, W. J., Sjöström, T., Chen, Y. P., Wang, Y. H., & Huang, C. Y. (2009). Intuition and deliberation: two systems for strategizing in the brain. Science,324(5926), 519-522.
Lanteaume, L., Khalfa, S., Regis, J., Marquis, P., Chauvel, P. and Bartolomei, F. (2007). Emotion Induction after Direct Intracerebral Stimulations of Human Amygdala. Cerebral Cortex, 17, 1307-1313.
LeDoux, J. (2003). Emotion circuits in the brain.
Levin, I. P., & Gaeth, G. J. (1988). How consumers are affected by the framing of attribute information before and after consuming the product. Journal of consumer research, 374-378.
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational behavior and human decision processes, 76(2), 149-188.
Meyerowitz, B. E., & Chaiken, S. (1987). The effect of message framing on breast self-examination attitudes, intentions, and behavior. Journal of personality and social psychology, 52(3), 500.
Monteleagre, R. and Keil, M. (2000). De-escalating information technology projects: Lessons from the denver international airport. Mis Quarterly, 24(3), 417-447
Northoff, G., Heinzel, A., De Greck, M., Bermpohl, F., Dobrowolny, H., & Panksepp, J. (2006). Self-referential processing in our brain—a meta-analysis of imaging studies on the self. Neuroimage, 31(1), 440-457.
Nylen, D. W. (1986). Advertising: planning, implementation, and control, South-Western Publishing Company, 427-428.
Phan, K. L., Wager T., Taylor S.F., & Liberzon I. (2002). Functional neuroanatomy of emotion: a meta-analysis of emotion activation studies in PET and fMRI." Neuroimage 16.2 (2002): 331-348.
Ramnani, N., & Owen, A.M. (2004). Anterior prefrontal cortex: insights into function from anatomy and neuroimaging. Nat. Rev. Neurosci. 5 (3), 184–194.
Ray, M. L. (1982). Advertising and communication management, Englewood Cliffs, N.J.: Prentice-Hall, 247-272.
Riedl, R., Hubert, M., & Kenning, P. (2010). Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers.Mis Quarterly, 34(2), 397-428.
Rubin, J., and Brockner, J. (1975). Factors Affecting Entrapment in Waiting Situations: The Rosencrantz and Guildenstern Effect. Journal of Personality and Social Psychology, 31, 1054-1063.
Sadeghi, M., Fakharyan, M., Dadkhah, R., Khodadadian, M. R., Vosta, S. N., & Jafari, M. (2015). Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude. Case Study: Student Users of Mobile in the Area of Tehran, 5(4), 233-244. doi:10.18488/journal.1/2015.5.4/1.4.233.244
Shimp, T. A. (1990). Promotion management and marketing communications, Chicago: Dryden Press, 343-353.
Staw, B. M. (1976). Knee-deep in the big muddy: A study of escalating commitment to a chosen course of action. Organizational behavior and human performance, 16(1), 27-44.
Staw, B. M. (1981). The Escalation of Commitment to a Course of Action. Academy of Management Review, 6, 577-587.
Staw, B. M. and Ross, J. (1987), Behavior in escalation situations: Antecedents, prototypes, and solutions. In L.L. Cummings & B. M. Staw(Eds.), Research in organizational behavior (Vol. 9, pp. 39-78). Greenwich, CT: Jia Press.
Staw, B. M., & Fox, F. V. (1977). Escalation: The determinants of commitment to a chosen course of action. Human Relations, 30(5), 431-450.
Steinkuhler, D., Mahlendorf, M. D., & Brettel, M. (2014). How Self-justification Indirectly Drives Escalation of Commitment – A Motivational Perspective. Schmalenbach Business Review, 66 (2), 191-222.
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458.
Van Veen, V., Krug, M. K., Schooler, J. W., & Carter, C. S. (2009). Neural activity predicts attitude change in cognitive dissonance. Nature neuroscience,12(11), 1469-1474.
White, R. W. (1959). Motivation reconsidered: the concept of competence.Psychological review, 66(5), 297.
Whyte, G. (1986). Escalating commitment to a course of action: A reinterpretation. Academy of Management Review, 11(2), 311-321.
Zaytseva, Y., Gutyrchik, E., Bao, Y., Poppel, E., Han, S., Northoff, G., Welker, L., Meindl, T. and Blautzik, J. (2014). Self processing in the brain: A paradigmatic fMRI case study with a professional singer. Brain and cognition, 87, 104-108.
Zmud, R. W. (1980), Management of large software efforts. Mis Quarterly, 4, 45-55. |
