| Reference: | 參考書目
中文部份
李美枝 社會心理學。大洋出版社，民國七十年，84〜85頁。
林清山 心理與教育統計學。東華書局，民國六十九年。
洪良浩、詹炳發 有效行銷管理——行銷規劃與控制。哈佛企管公司，民國六十三年。
唐元瑛譯 社會心理學，幼獅文化公司，民國六十九年，62〜63頁。
黃俊英、陳定國 企業研究應用技術大全。大世紀出版公司，民國六十八年。
黃俊英 行銷研究——管理與技術增訂版。華泰書局，民國七十年。
高熊飛編譯 行銷管理——分析規劃與控制。華泰書局，民國六十九年，195〜196頁。
陳定國 現代行銷學——行銷管理之策略應用下册。華泰書局，民國六十九年。
郭為藩 自我心理學。開山書局，民國六十八年。
楊國樞、文崇一、吳聰賢、李亦園 社會及行為科學研究法下册。東華書局，民國六十八年
鄭伯壎編譯 消費者心理學。大洋出版社，民國七十年。
藍三印、羅文坤 廣告心理學。天馬出版社，民國六十八年。
英文部份
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Wylie, R. C. The Self-Concept : A Critical Survey of Pertinent Research Literature, 1961. |
