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    政大機構典藏 > 商學院 > 會計學系 > 學位論文 >  Item 140.119/119874
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119874


    Title: CEO之生肖與星座對公司風險承擔的影響
    The impact of CEO’s constellation and Chinese zodiac on firm risk-taking
    Authors: 張于真
    Chang, Yu-Chen
    Contributors: 詹凌菁
    張于真
    Chang, Yu-Chen
    Keywords: CEO特徵
    公司風險承擔
    生肖
    星座
    CEO traits
    Firm risk-taking
    Chinese zodiac
    Constellation
    Date: 2018
    Issue Date: 2018-09-03 15:47:04 (UTC+8)
    Abstract: 相較於先前的研究將焦點大多放在CEO的人口學特徵對公司風險承擔的影響,本研究主要利用CEO的生肖特徵及星座特徵,探討CEO的心理學特徵對公司風險承擔的影響,並同時考慮CEO的人口學特徵。本研究以2000年至2014年之BoardEx中的CEO樣本進行分析。實證結果發現,保守生肖的CEO傾向對風險採取保守態度,且喜歡較保守的公司策略:至於星座方面,保守星座的CEO喜歡保守的公司策略。額外測試更指出實證結果在高科技產業中愈發明顯。總括而言,此結果顯示CEO的個人特徵與公司風險承擔的具相關性。
    Compared with prior studies mostly focus on the influences of CEO demographic characteristics on firm risk-taking, this study uses Chinese zodiac traits and constellation traits as the proxy variables for CEO psychological traits and takes into consideration demographic characteristic variables to analyze the relationship between CEO traits and firm risk-taking. My sample consists of CEOs who are covered by the BoardEx database over the period 2000-2014. The results show that CEOs with more conservative Chinese zodiacs are less risky and prefer more conservative firm policies, and CEOs with more conservative constellation signs prefer more conservative firm policies. Further analyses reveal that these findings are more pronounced among firms in the high-tech sector. Overall, my finding suggests that a CEO’s personal trait is associated with the riskiness of the firm and firm policies.
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    Description: 碩士
    國立政治大學
    會計學系
    105353011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105353011
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.ACCT.047.2018.F07
    Appears in Collections:[會計學系] 學位論文

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