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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119393


    Title: 改變工廠女作業員對家庭計劃態度之實驗研究
    Authors: 陳肇男
    Keywords: 伽利略系統;宣導處理;家庭計劃態度;群體認知架構;實驗研究
    Date: 1981-12
    Issue Date: 2018-08-16 17:08:48 (UTC+8)
    Abstract: 本文旨在改善年輕婦女對家庭計劃之態度,並找尋較理想的態度衡量方式,研究步驟如下:首先,本研究邀請了女性受測者填寫問卷;其次,本研究邀請受測者分別聆聽不同的演講內容,並且填寫問卷;最後,這些問卷資料經過伽利略系統加以整理。本文有以下發現:(1)在衡量態度與態度改變上,「群體認知架構」是一種較佳的指標,因為它有穩定性、敏感性與相對性;(2)宣導處理產生了顯著的態度改變;(3)實際之態度改變非常接近學理上所做的預測。本文認為,如果這些發現能被進一步證實,人們利用伽利略系統來設計或指導家庭計劃的宣導工作,一定能產生事半功倍的效果。
    Relation: 新聞學研究, 28, 89-120
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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