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Title:	傳統旅遊業者轉型發展之個案分析 A Case Study on the Transformations of Traditional Tourism Company.
Authors:	賴一青
Contributors:	邱奕嘉賴一青
Keywords:	傳統旅遊業轉型結盟化旅遊生態系
Date:	2018
Issue Date:	2018-08-06 18:10:55 (UTC+8)
Abstract:	新興旅遊平台的崛起，瓜分原有之傳統旅遊業者之市場，面臨此嚴峻挑戰，傳統旅遊業者需如何透過轉型以維持其競爭力。旅遊產業正面臨去中間化的階段，傳統旅遊業者如何重新再中間化，透過結盟方式整合內外部關鍵資源，或是與新興旅遊平台進行合作，以建立其競爭優勢。本研究以雄獅旅遊作為個案分析及探討，運用產業變動十大構面，分析雄獅旅遊在面臨產業快速變動的情形之下，如何整合內部資源，包含跨部門合作進行經驗及資源交流、跨事業單位合作、以及建立外部連結，例如與科技公司結盟打造LION BUBBOE TOUR APP、與元件供應商合作建立目的地旅遊平台等，試圖打造價值鏈生態系以鞏固雄獅旅遊在市場上的地位以及市占份額。本文獻於第五章提供未來之建議，透過「結盟平台發展旅遊生態系之可能性」說明如何透過結盟化及打群體戰方式，運用科技力整合多方資源以因應瞬息萬變的旅遊產業。
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 104932420
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104932420
Data Type:	thesis
DOI:	10.6814/THE.NCCU.EMBA.040.2018.F08
Appears in Collections:	[Executive Master of Business Administration] Theses

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