English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113822/144841 (79%)
Visitors : 51835343      Online Users : 537
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118993


    Title: 公共外交塑造形象之研究:以俄國爲例
    Image Building In Terms Of Public Diplomacy: The Case Study Of Russia
    Authors: 林海麗
    Contributors: 王定士
    林海麗
    Keywords: 俄羅斯
    塑造形象
    社交媒體
    軟實力
    公共外交
    國家形象
    Date: 2018
    Issue Date: 2018-07-27 12:54:38 (UTC+8)
    Abstract: The purpose of this study is to investigate the manner in which Russian Ministry of Foreign Affairs employs social media in their image building activities. Over the past years, political events dramatically impacted brand “Russia” on world arena. The study also demonstrates that analyzing pubic diplomacy content enables one to identify the national image being promoted. It aimed to identify the main themes of social media accounts of Russian foreign ministry in Facebook and Twitter. Following that, the paper has made an attempt to answer what images of itself Russia transmits to international audience through social media during a new information “cold war.”
    Reference: Aghaei, S. (2012). Evolution of the World Wide Web: From Web 1.0 to Web 4.0. International journal of Web & Semantic Technology, 3(1), pp.1-10.
    Batanova, O. (2013). The Russian World. International Affairs, 1, pp.116-122.
    Carnegie. (2016). Russia 2020: Scenarios for the Future Event at Carnegie Endowment for International Peace (Vol. April 21, 2011). Washington, DC.
    Cull N.J. (2011) WikiLeaks, Public Diplomacy 2.0 and the State of Digital Public Diplomacy. Place Branding and Public diplomacy, 7, pp.1-8.
    Dizard W. (2001). Digital Diplomacy: U.S. Foreign Policy in the Information Age. Westport, Praeger Publishers.
    Edelman, M. (1993). Contestable Categories and Public Opinion. Political Communication, 10, pp.231-242.
    Entman, R. M., Page, B. I. (1994). The News Before the Storm: The Iraq War Debate and the Limits to Media Independence. Taken by Storm: The News Media, Public Opinion and U.S. Foreign Policy in the Gulf War. Chicago: University of Chicago Press.
    Entman, R. M. (1991). Framing U.S. Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents. Journal of Communication, 41(4), pp.6- 26.
    Entman, R. M. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication, 43(4), pp.51-58.
    Gass, R.H., Seiter, J.S. (2009). Credibility and public diplomacy. In N. Snow & P.M. Taylor (Eds.), The public diplomacy handbook, pp. 154-165.
    Glassman, J.K. (2008). Public Diplomacy 2.0: A New Approach to Global Engagement. Retrieved from http://2001-2009.state.gov/r/us/2008/ 112605.html
    Gudjonsson, H. (2005) `Nation branding`, Place Branding, 1(3), pp. 283-298.
    Hanson, F. Revolution @State: The Spread of E-diplomacy. Retrieved from http://lowyinstitute.cachefly.net/files/hanson_revolution_state_web.pdf
    Internet User Forecast by Country. An Estimate and Forecast of Internet Users in 57 Countrues and 6 Regions of the World. (2017). Retrieved from http://www.etforecasts.com/products/ES_intusersv2.htm
    IT Strategic Plan. Fiscal years 2011-2013. Retrieved from http://www.state.gov/m/irm/rls/148572.htm#goal1
    Iyengar, S., Reeves, R. (1997). Do the Media Govern? Ca., p.380
    Jarol, В., Manheim S., Robert В. (1984). Changing National Images: International Public Relations and Media Agenda Setting. American Political Science Review, 78, pp.641- 657.
    Jenes,B. (2007): Connection between the ecologically oriented consumer behavior and country image. Marketing és Menedzsment, 6, pp.34-43.
    Kononenko, V. (2009). Sozdat’ obraz Rossii? [ Create image of Russia?]. Rossiya v globalnoi politike, 2. Retrieved from http://www.globalaffairs.ru/number/n_6562
    Kosachev K. (2012). Chto takoe obshestvennaya diplomatiya I zachem ona nyzhna Rossii? [ What is public diplomacy and why Russia needs it?]. Retrieved from http://russiancouncil.ru/inner/?id_4=791#top
    Kosicki, G. M., Pan, Z. (1985). Framing Analysis: An Approach to News Discourse. Political Communication, 10, pp.55-75.
    Kosobokova, T. (2008). Obshestvennaya Diplomatiya. Novaya komissiya Obshestvennoi palati. [ Public diplomacy: A new commission of Common chamber]. VZGLYAD, Retrieved from http://www.vz.ru/politics/2006/2/14/22534.html
    Kotler, P., Haider, D., & Rein, I. (1993). Marketing Places: Attracting Investment and Tourism to Cities, States and Nations. The Free Press, 3, pp.76-87.
    Kotler, P & Gertner, D (2002) `Country as brand, product, and beyond: A place marketing and brand management perspective`. Brand Management, 9(4-5), pp. 249-261.
    Lebedenko, V. (2004). Russia`s National Identity and Image-Building. International Affairs, 50(4), pp. 71-77.
    Lozansky, E. (2008). The Limitations of Russian Public Diplomacy. Discovery Institute: Russia Blog, Retrieved from http://www.russiablog.org/2008/03/cant_buy_love_the_limits_of_ru.php
    Martin, I. M., Eroglu, S. (1993): Measuring a Multi-Dimensional Construct: Country Image. Journal of Business Research, 28, p. 193.
    Nye, J. S. (2004). Soft Power: The Means to Success in World Politics (1st ed.): Public Affairs.
    Nye, J. S. (2014). What China and Russia Don’t Get About Soft Power? Retrieved from http://www.foreignpolicy.com/articles/2013/04/29/
    Polegkyi O. (2011). Changes in Russian Foreign Policy Discourse and Concept of «Russian World» // PECOB’s Papers Series. № 16.
    Putin, V. (2005). Annual Address to the Federal Assembly of the Russian Federation. Kremlin: Presidential Speeches. Retrieved from http://archive.kremlin.ru/eng/speeches/2005/04/25/2031_type70029type82912_87086.shtml
    Rasmussen, S. (2009). Discourse Analysis of EU Public Diplomacy Messages and Practices. Discussion papers in Diplomacy, Netherlands Institute of International Relations ‘Clingendael’.
    Rogozin, D. (2010). Russia Challenged by `Public Diplomacy` of the West. International Affairs, 5, pp.84-90.
    Rossotrudnichestvo. (2010). Rossotrudnichestvo v Mire: O deyatelnosti Rossotrudnichestva v ramkakh programm sodeistviya mezhdunarodnomu razvitiyu [ Rossotrudnichestvo in the world: The work of Rossotrudnichestvo in terms of international development]. Department of Information, Moscow: Rossotrudnichestvo.
    Rukavishnikov, V. O. (2004). Otnoshenie Amerikantsev k Sovremennoi Rossii. [ The Americans’ attitude to modern Russia]. Sotsiologicheskie Issledovaniya. Retrieved from http://www.ecsocman.edu.ru/socis/msg/16590288.html
    Russia Beyond the Headlines. (2017). Russia wants Donbass to remain part of Ukraine – Lavrov, 15 December. Retrieved from http://rbth.com/news/2014/12/15/russia_wants_donbass_to_remain_part_of_ukraine_lavrov_42265.html, accessed 17 January 2018.
    Seib, P. (2009). Towards A New Public Diplomacy: Re-directing U.S. Foreign Policy. New York: Palgrave-MacMillan.
    Seib, P. (2012). Real-Time Diplomacy: Politics and Power in the Social Media Era. New York: Palgrave-MacMillan.
    Shershnev I.L. (2011). Obshestvennaya diplomatiya: strategicheskiy resurs geopolitiki Rossii [ Public diplomacy: strategic resource of Russian geopolitics]. Retrieved from
    http://mir-politika.ru/148-obschestvennaya-diplomatiya-strategicheskiy-resurs-geopolitiki-rossii.html
    Simons, G. (2014). Taking the new public diplomacy online. Place Branding and Public Diplomacy, 22, pp.1-14.
    Simons, G. (2017). Attempting to rebrand the branded: Russia’s international image in the 21st century. Russian Journal of Communication 4(Nos. 3/4), pp.322–350.
    Tsvetkova, N.A. (2011). Programmy Web 2.0 v publichnoy diplomatii SShA [Web 2.0. Programs in the US Public Diplomacy]. SShA i Kanada: ekonomika, politika, kultura, 3, pp.109-122.
    Tsygankov, A. P. (2009). Russophobia. New York, NY: Palgrave Macmillan.
    Tsygankov, A. P. (2010). Russia`s Foreign Policy: Change and Continuity in National Identity (2 ed.): Rowman & Littlefield Publishers.
    Twittercounter. Twitter Top 100 Most Followers. Retrieved from https://twittercounter.com/pages/100
    Wolf, Ch. Jr., Rosen, B. (2013). Public Diplomacy: How to Think about and Improve It RAND corporation, Retrieved from http://www.rand.org/content/dam/rand/pubs/occasional_papers/2004/RAND_OP134.pdf
    Xin Zhonga, Jiayi Lua. (2013). Public diplomacy meets social media: A study of the U.S. Embassy`s blogs and micro-blogs. Public Relations Review, 39(5), pp.542–548.
    Description: 碩士
    國立政治大學
    數位內容碩士學位學程
    104461017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104461017
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMICS.009.2018.F05
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

    Files in This Item:

    File Description SizeFormat
    101701a.pdf867KbAdobe PDF2344View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback