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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118772


    Title: 多國企業對海外子公司的管控 ─以喬山健康科技公司為例
    Control and Coordination within Multinational Enterprises –The Case of Johnson Health Tech Corp.
    Authors: 劉佳玟
    Liu, Chia-Wen
    Contributors: 譚丹琪
    Tan, Danchi
    劉佳玟
    Liu, Chia-Wen
    Keywords: 多國企業
    子公司管理
    控制方法
    Multinational enterprises
    Subsidiary management
    Control system
    Date: 2018
    Issue Date: 2018-07-19 17:31:18 (UTC+8)
    Abstract: 本研究探討喬山如何管理海外各地的子公司,透過學術文章探討、質化訪談及二手資料的分析與研究,歸納得出喬山在管理海外子公司時,採用了目標導向的控制,並以符合企業目標的利潤中心制作為衡量標準,提供表現優良的子公司經理人及員工高額的獎金作為動機誘因,成立一套績效管理機制;而在績效管理機制之外,還建立起頻繁的回報機制與嚴格的財務監控,使喬山在達成業績目標的同時,能夠依循企業所希望的大方向,使其營運走向與企業目標一致。
    若一間國際企業能夠了解自身所處的產業環境,並依其特性找出適合自身企業的管理方法,則有較高的機率在管理上獲得成功,本研究期望提供學者及企業家未來在研究或實務管理上的參考,並激發更多想法,使產業及學界更加進步。
    This research offers a case study of control systems within a multinational firm. In particular, it discusses how Johnson controls and coordinates its foreign subsidiaries. Based on interviews with managers at Johnson, I find that Johnson manages its foreign subsidiaries through output control. Specifically, the incentive system is designed in a way that the goal of subsidiaries matches the goal of the goal of the whole enterprise. Johnson also uses monitoring mechanisms including frequent operation and financial reviews to minimize inappropriate behaviors of foreign subsidiary managers. To conclude, an enterprise that can clearly understand the environment of its industry and designs an appropriate management system is more likely to succeed.
    Reference: 中文文獻
    1. 于卓民審訂,Ricky W. Griffin & Michael W. Pustay著(民93),國際企業管理導向。台北,智勝文化事業有限公司。
    2. 王文信(民91),台灣健身器材產業西進大陸策略分析─以喬山為例。國立交通大學科技管理研究所碩士論文。
    3. 方至民(民95),國際企業管理─建構全球營運優勢。台北,前程文化事業有限公司。
    4. 日盛投顧(民106),日盛投顧投研部─喬山訪談報告。日盛證券投資顧問股份有限公司。
    5. 司徒達賢、于卓民、曾紀幸(民86),環境特性與公司特性對多國籍企業網路關係之影響─以在台外商公司之實證研究,管理學報第十四卷第二期,1997,頁155-176。
    6. 留榮燦(民93),台灣中小企業國際化策略之研究:以喬山健康科技為例。逢甲大學經營管理研究所碩士在職專班碩士論文。
    7. 徐英哲(民97),台灣中小企業創新過程之研究:以喬山健康科技公司為例。國立交通大學科技管理研究所碩士論文。
    8. 張鐵軍、吳銘祥、林嵩麟(民99),台灣中小企業品牌建立立成關鍵因素之研究。第十一屆管理學域國際學術研討會論文集。
    9. 黃怡穎(民102),健身器材產業的競爭策略探討:以喬山健康科技為焦點企業。國立台灣大學工業工程研究所。
    10. 黃國平(民99),健身器材產業競爭力分析~以世界前三大健身器材公司為例。開南大學企業與創業管理學系碩士論文。
    11. 程鈺茹(民101),以策略創業角度探討企業品牌結構轉變歷程:以喬山健康科技為例。國立台灣大學國際企業管理研究所碩士論文。
    12. 蔡延隆(民96),健身器材產業自創品牌的個案研究:以喬山健康科技為例。國立台灣科技大學管理研究所在職專班碩士論文。
    13. 魏朝權(民91),集團企業跨國控管策略與制度之研究。雲林科技大學企業管理系碩士學位論文。
    英文文獻
    1. Bartlett, C. A. & Ghoshal, S.(1987), Managing across Borders: New Organizational Responses. Sloan Management Review, Vol 29: 43-53.
    2. Bartlett, C. A. & Ghoshal, S.(1990), Managing across Borders. Cambridge: HBS Press, M.A.
    3. Gupta, A. K. & Govindarajan, V.(1991), Knowledge Flows and the Structure of Control within Multinational Corporations. Academy of Management Review, Vol.16: 768-792.
    4. Jarillo, J. C. & Martinez, J. I.(1990), Different Roles for Subsidiaries: the Case of multinational corporations in Spain. Strategic Management Journal, Vol.11:501-512.
    5. Leifer, R. & Mills, P. K.(1996), An Information Processing Approach for Deciding upon Control Strategies and Reducing Control Loss in Emerging Organizations, Journal of Management, Vol.22: 113-137.
    6. O’Donnell, S.W.(2000), Managing Foreign Subsidiaries: Agents of Headquarters, or an Interdependent Network? Strategic Management Journal, Vol.21, Iss.5: 525-548.
    7. Ouchi, W. G.(1975), The Relationship Between Organizational Structure and Organizational Control. Administrative Science Quarterly. Vol.22, ISS.1: 95
    8. Ouchi, W. G.(1979), A Conceptual Framework for the Design of Organizational Control Mechanisms. Management Science. Vol.25: 833-848.
    9. Permutter, H.(1969), The Tortuous Evolution of Multinational Enterprises. Columbia Journal of World Business, Vol.4: 9-18.
    10. Prahalad, C. K. & Doz, Y. L.(1981), An Approach to Strategic Control in MNCs. Sloan Management Review, Vol.22(summer): 5-13.
    11. Taggart, J. H.(1998), Strategic Shifts in MNC Subsidiaries. Strategic Management Journal, Vol.19: 663-681
    其他參考來源
    1. 莊安華(2015.09.04),喬山健康/深度垂直整合翻出贏面 一條龍拚全球市場,天下雜誌(2018.04),取自:
    https://www.cw.com.tw/article/article.action?id=5070625
    2. 股感知識庫(2018.04),亞洲第一健身器材企業:喬山(1736),取自:https://www.stockfeel.com.tw
    3. 財報狗(2018.04),通路擴張後,喬山(1736)可能的發展,取自:https://statementdog.com/insight
    4. 喬山健康科技官方網站(2018.04),取自:http://www.johnsonfitness.com.tw
    5. Allied Market Research(2018.04),Europe Fitness Equipment Market is Expected to Reach $3.7 Billion, by 2022,取自:https://www.alliedmarketresearch.com/press-release/europe-fitness-equipment-market.html
    6. Life Fitness官方網站(2018.04),取自:https://lifefitness.com/#
    7. Icon Health & Fitness官方網站(2018.04),取自:https://www.iconfitness.com/
    8. technavio(2018.05),Global Home Fitness Equipment Market 2017-2021,取自:https://www.technavio.com/report/global-home-gym-equipment-market
    9. Technogym官方網站(2018.04),取自:https://www.technogym.com/us/
    10. Transparency Market Research(2018.05),Commercial Fitness Equipment Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2022,取自:https://www.transparencymarketresearch.com/commercial-fitness-equipment-market.html
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    104363105
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1043631052
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.MBA.041.2018.F08
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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