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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/118735


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118735


    Title: 一對一寵物陪伴服務之商業企畫書
    One by one animal accompany service business plan
    Authors: 趙煦昕
    Chao, Hsu-Hsin
    Contributors: 林月雲
    Lin, Yeh-Yun
    趙煦昕
    Chao, Hsu-Hsin
    Keywords: 一對一
    動物
    陪伴
    寂寞
    拋棄
    狗
    貓
    One by one
    Animal
    Accompany
    Loneliness
    Abandon
    Dogs
    Cats
    Date: 2018
    Issue Date: 2018-07-18 11:05:32 (UTC+8)
    Abstract: The modern society has provided many conveniences in our lives, but many of these new advancements creates a bigger hole emotionally. Many of us may not admit it, but loneliness or lack of caring among people has taken a hefty toll in our lives, so many of us stare at electronics longer than we actually interact with our love ones. My business plan is to provide a 1 on 1 setting between lonely people and abandoned animals in a cozy and relaxing environment and have the option to have some light food and drinks. I see lots of potential and moreover, we provide a second chance for the animals and a simple way for emotionally challenged individuals to start reaching out again.
    The abandoned pet crisis recently in Taiwan, although not direct outcome, but a collateral damage. My service also helps relieve the overflowing capacity issue of animal shelters, it brings the awareness of both caring for new psychological issues the modernized and material-centered society brings and animals whom lost a family.
    We will be located in Yangmei district in Taoyuan city because of an early entry on a rapidly growing young population. We will assist regional public animal shelters in training and provide emotionally stable animals as our “caring staff” to serve customers to create an environment easy for them to relax. Our one by one animal accompanying service will be the first in Taiwan. That gives us the first-mover advantage and the total return period will be 3.25 years.
    Reference: 1. Tokyo cafe offers an OWL WITH YOUR DRINK. (2015, Feb). News for You, 63, 2. Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1660443591?accountid=10067
    2. Headey, B., Na, F., & Zheng, R. (2008). Pet dogs benefit owners` health: A `natural experiment` in china. Social Indicators Research, 87(3), 481-493. Retrieved June 19th, 2018, from http://dx.doi.org.autorpa.lib.nccu.edu.tw/10.1007/s11205-007-9142-2
    3. Lynch, S. (2018, Mar 12th). Emotional support animals help students with anxiety on campus. University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib.nccu.edu.tw/docview/2012997943?accountid=10067
    4. Dogs help students relax before finals want the chrony in your inbox? (2015, Apr 26th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib. nccu.edu.tw/docview/1675825096?accountid=10067
    5. Kessler, B. (2016, Mar 1st). What your dog can do for you. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/docview/ 1769722410?accountid=10067
    6. Parsons, L. (2016, Mar 22nd). At cafe, a chance for homeless cats. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1774733476?accountid=10067
    7. UNL junior aims to open Nebraska`s first cat cafe. (2015, Jul 15th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1696247430?accountid=10067
    8. 李瑾芳(2008)飼主生活型態與產品認知對寵物商品或服務的購買態度之影響。國立政治大學企業管理系碩士論文. Retrieved June 1st, 2018, from http://thesis.lib. nccu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dallcdr&s=id=%22G0095355022%22.&searchmode=basic
    9. China Credit Information Service Ltd., 寵物市場大商機. Retrieved June 1st, 2018, from https://www.credit.com.tw/newweb/Market/weekly/index.cfm?sn=127
    10. Business weekly(2017,Dec 7th). 愛「寵」商機萌出新趨勢. Retrieved June 1st, 2018, from https://www.businessweekly.com.tw/article.aspx?id=21427&type=Blog
    11. 投中網(2017, Oct 5th). 千億級的寵物市場中有一條你不知道的產業鏈. Retrieved June 1st, 2018, from http://www.sohu.com/a/196356463_323328
    12. EOLembrain(2009, July 9th). 人口凋零時代的寵愛大商機. Retrieved June 1st, 2018, from http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=139
    13. Udn news (2017, Dec 29th). 一支iPhone揭露台灣低薪真相. Retrieved June 19th, 2018, from https://udn.com/news/story/6871/2900228
    14. Taiwan Animal News(2016,Feb 26th). 親手送寵物進收容所 理由多牽強. Retrieved June 19th, 2018, from http://www.tanews.org.tw/info/9912
    15. Apply Daily (2016, Sep 3rd), 楊梅埔心生活圈 交通便捷 大樓每坪17萬起. Retrieved June 1st, 2018, from http://home.appledaily.com.tw/article/index/20160903/ 37368804/news/%E6%A5%8A%E6%A2%85%E5%9F%94%E5%BF%83%E7%94%9F%E6%B4%BB%E5%9C%88%E4%BA%A4%E9%80%9A%E4%BE%BF%E6%8D%B7%E5%A4%A7%E6%A8%93%E6%AF%8F%E5%9D%AA17%E8%90%AC%E8%B5%B7
    16. Industry, Commerce and Service Census,2011
    http://win.dgbas.gov.tw/dgbas04/bc2/ics100F/NY03/%E6%A1%83%E5%9C%92%E7%B8%A3%E5%88%86%E6%9E%90.pdf
    17. Animal Protection Information of Executive Yuan
    https://animal.coa.gov.tw/html/
    18. Taoyuan City Investment Service Center
    http://invest.tycg.gov.tw/home.jsp?id=23&parentpath=0,20
    19. Household Registration office of Yangmei District, Taoyuan
    http://www.yangmei-hro.tycg.gov.tw/home.jsp?id=13&parentpath=0,12
    20. Department of Household Registration
    https://www.ris.gov.tw/346;jsessionid=06716B5B05398546A5393CC1DFF7F996
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933029
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933029
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMBA.025.2018.F08
    Appears in Collections:[International MBA] Theses

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