政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118401

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118401

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/118401

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/118401

題名:	創新提供企業服務的方式 Presto honduras: innovating the way of providing services
作者:	何心怡 Hernandez, Cindy
貢獻者:	劉助 Liu, James 何心怡 Hernandez, Cindy
關鍵詞:	電子商務服務營造業宏都拉斯 E-commerce Service Construction industry Honduras Presto
日期:	2018
上傳時間:	2018-07-05 16:50:26 (UTC+8)
摘要:	Presto is a service e-commerce marketplace, which aims to innovate the way in which services are provided. It is engineered to start in Honduras, and modeled in a way in which it can be replicated in the rest of Central America. Solving the key problems that the Honduran society is currently facing; by providing a viable reliable solution. Starting with a small business that can be scaled and franchised in the future. Through the use of budgeting engineering which is one of our core competencies we will be able to deliver an optimal service at an affordable price. Several marketing techniques will be used within our marketing strategy. Word of mouth will have an important role, since we aim to create a community that nurtures feedback. Our key partners are vital since they will provide the means to deliver our final goal, which is to form a community that mutually helps one another. We have devised a growth plan with short and long term goals, which encompasses a brand and line extension, including the proposal of opening our own hardware store and slowly incorporating additional services to the platform. To fund this business, we plan to take a loan with a local bank in Honduras, the initial investment will be of around USD $30,000. Forecasting the worse conditions, we will be able to become a profitable company by the second year of operations. Progressively we aim to educate our customer and increase our market share. In order to become one of the lead companies in the service industry in Honduras, and later on in Central America.
參考文獻:	Amazon. (2018). Retrieved from Amazon Services: https://services.amazon.com/selling-services/home.htm Bank, W. (2018). World Bank. Retrieved from Honduras: https://data.worldbank.org/country/honduras Bhattacharya, S. (2015, December 05). The Telegraph. Retrieved from https://www.telegraph.co.uk/technology/technology-companies/12026750/TaskRabbit-How-an-app-can-relieve-you-of-all-your-chores.html: https://www.telegraph.co.uk/technology/technology-companies/12026750/TaskRabbit-How-an-app-can-relieve-you-of-all-your-chores.html BMI. (2014, November 26). BMI Research A FitchGroup Company. Retrieved from Construction to bounce back in Honduras from 2015: https://www.bmiresearch.com/articles/construction-to-bounce-back-in-honduras-from-2015 DeMatas, D. (2018, February 03). Selfstatr. Retrieved from 5 Types of Ecommerce Business Models That Work Right Now: https://selfstartr.com/types-of-ecommerce-business-models/ Entreprenuer, T. (2001, Februrary 22). The Entreprenuer. Retrieved from How to Be a Personal Concierge: https://www.entrepreneur.com/article/37930 Espinoza, C. (2017). La Violencia en Honduras. Tegucigalpa, M.D.C. Forbes Mexico. (2017, October 20). Retrieved from Construcción en Honduras crece 13.9% en primer semestre: https://www.forbes.com.mx/construccion-en-honduras-crece-13-9-en-primer-semestre/ FORTUNE, R. a. (2016, March). Fortune. Retrieved from Amazon Is Winning Its Quest to Become Your Local Handyman: http://fortune.com/2016/03/30/amazon-home-services-2/ Hoshaw, L. (2011). Forbes. Retrieved from Someone to run your errands theres an app for that: https://www.forbes.com/sites/lindseyhoshaw/2011/07/28/need-someone-to-run-your-errands-theres-an-app-for-that/#6b0a5f525d3f Huffington Post. (2017). Retrieved from The Newest Trend Errand Running Services: https://www.huffingtonpost.com/entry/the-newest-trend-errand-running-services_us_59d261fde4b034ae778d4c84 Informe del Sector de Construccion. (2016). Retrieved from Banco Davivienda: https://www.davivienda.com/wps/wcm/connect/8065cf5c-daac-443c-bfe4-a0f941aff46e/Informe+del+sector+de+construcci%C3%B3n+-+marzo+2017.pdf?MOD=AJPERES&CACHEID=8065cf5c-daac-443c-bfe4-a0f941aff46e Instituto Nacional de Estadisticas. (2017). Retrieved from Instituto Nacional de Estadisticas: http://www.ine.gob.hn/ International Post Corporation. (2017). Retrieved from State of e-commerce: global outlook 2016-21: https://www.ipc.be/en/knowledge-centre/e-commerce/articles/global-ecommerce-figures-2017 Jeffrey, A. (2016, October 12). AsiaOne. Retrieved from VULCAN POST : https://lifehacker.com/5949328/outsource-your-life-to-the-internet Jensen, J. (2006). International Encyclopedia of Adolescence: A-J, index Volume 1. Jungleworks. (2015, November 9). Retrieved from How to Succeed with a Services Marketplace: Choose the Model that fits you right!: https://jungleworks.co/how-to-succeed-with-a-services-marketplace-choose-the-model-that-fits-you-right/ Leyva, H. (2001). Delicuencia y Criminalidad en las estadisticas de Honduras, 1996-2000. Tegucigalpa, M.D.C.: Fundacion para la Inversion y Desarrollo de Exportaciones. Market Reasearch on Private Concierge. (2016). Retrieved from Final Step Marketing: https://www.finalstepmarketing.com/uploads/Market_Research_Private_Concierge.pdf MCCOPA. (2017, Junio 27). Construccion Pan-Americana. Retrieved from Industria de la construcción genera $500 millones en Honduras: http://www.construccion-pa.com/noticias/industria-la-construccion-genera-500-millones-honduras/ Miva. (2011, October 26). Miva. Retrieved from Miva: https://www.miva.com/blog/the-history-of-ecommerce-how-did-it-all-begin/ Nimbly. (2017, September). Nimbly. Retrieved from About: https://www.nimbly.hn/ Publications, I. B. (n.d.). Honduras Investment and Business Guide. In I. B. Publications, 2016. International Business Publications. Retrieved from https://books.google.com.tw/books?id=rsiyDAAAQBAJ&pg=PA79&lpg=PA79&dq=ecommerce+in+honduras&source=bl&ots=g-rpKsM0AR&sig=waiNMKO7ybWUa5w-oNTqoqHjpek&hl=en&sa=X&ved=0ahUKEwjUipiUje7ZAhXIH5QKHV5qAxsQ6AEIVDAH#v=onepage&q&f=false RadioAmerica. (2017). Que es Nimbly? Como Surge? Retrieved from RadioAmerica HN: http://radioamericahn.net/que-es-nimbly-como-surge/ Salomon, L. (2016). Criminalidad y Violencia en Honduras: Retos y Desafios para Impulsar La Reforma. Tegucigalpa, M.D.C.: CEDOH. Shopify. (2018). Retrieved from The Future of Ecommerce: https://www.shopify.com/enterprise/the-future-of-ecommerce Sosa, J. (2014). Honduras: Entre Criminalidad Enfrentamiento Mediatico, Protesta Social, y Resultados Electorales Cuestionados. Revista de Ciencias Politicas (Santiago), Vol.34 No. 1. Statista. (2018). Statista. Retrieved from Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars): https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ The Balance. (2018). Retrieved from Let`s Ask the Basic Question, What is Ecommerce?: https://www.thebalance.com/let-s-ask-the-basic-question-what-is-ecommerce-1141599 WorldAtlas. (2016). World Atlas . Retrieved from Finance Honduras: https://www.worldatlas.com/finance/honduras/gdp.html Zucchi, K. (2018). Investopedia. Retrieved from Navigating E-commerce: Alibaba, eBay and Amazon: https://www.investopedia.com/articles/investing/102814/navigating-ecommerce-alibaba-ebay-and-amazon.asp
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933063
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0105933063
資料類型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.016.2018.F08
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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