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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/117972


    Title: 台、澎家庭主婦看電視習慣的研究
    Authors: 漆敬堯
    Keywords: 交叉分析;收視習慣;家庭主婦;間隔抽樣
    Date: 1970-05
    Issue Date: 2018-06-22 16:10:03 (UTC+8)
    Abstract: 本文主要是觀察台、澎家庭主婦看電視的習慣,並以他們家中有電視機的人天天接觸電視情形,和家中無電視機的人天天接觸電視情形相互對照,來解答有電視機的人是否比無電視機的人天天接觸電視為多?

    本研究以「間隔抽樣」(systematic sample)進行,從台、澎全體住戶中抽出九百零六戶為樣本戶,再派人去訪問。並針對「省籍」、「都市和鄉村」、「經濟狀況」、「教育程度」、「職業」等因素作交叉分析。
    研究結果發現,外省籍、都市、經濟狀況較好、教育程度較高、軍公教、自由業等主婦看電視人數較多,家中有電視機的也較多;而台、澎家庭主婦能否多看電視,並不全由家中有無電視機來決定,還要考量居住地區、經濟狀況、教育程度與丈夫的職業。
    Relation: 新聞學研究, 5, 6-34
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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