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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/117938


    Title: 民意原理與民意調查
    Authors: 小山榮三
    朱立
    Keywords: 民意;民意調查;問卷法;輿論;選舉與民調
    Date: 1969-05
    Issue Date: 2018-06-22 13:35:53 (UTC+8)
    Abstract: 民意亦稱輿論,是個人意見的集合;它支配了社會的習慣、國家的政治,所以必須以自由批評與自由發表為基礎。同時,民意具有下列特性:(1)公共性;(2)現實性;(3)解決要求性;(4)一般關心性;(5)時宜性;(6)公示性;而在形成的要素上也分成多數的意見、少數的意見、合成的意見與一致的意見。

    本文以日本與美國的民意調查作為基礎,介紹兩國的民意調查機構,與日本民意調查的程序、技術及實施方式,亦特別說明了問卷的製作與訪問方法,最後以選舉與民意調查之間的關聯來分析選樣的誤差。
    Relation: 新聞學研究, 3, 16-39
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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