English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51644036      Online Users : 508
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/116640


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116640


    Title: How Message Framing and Presentation Affect Pro-Environmental Behavioral Intentions: A Dual-Pathway Model Perspective
    從雙路徑模型探討風險訊息的包裝與呈現對環境友善行為意圖的影響
    Authors: 施琮仁
    Shih, Tsung-Jen
    Contributors: 傳播學院
    Date: 2017-01
    Issue Date: 2018-03-29 16:21:41 (UTC+8)
    Abstract: 氣候變遷的負面影響能否減緩，取決於環境友善行為的實踐。本研究以集體行動之雙路徑模型為基礎，聚焦於負面情緒與效能感，藉以討論風險訊息的呈現與包裝如何能有效增進民眾的行為意圖。透過實驗法（N = 211），本研究發現將氣候變遷包裝成在地議題有助於增強相關性認知，而相關性的提升會導致較高的行動意願；民眾認為氣候變遷和自身相關後也會產生負面情緒，進而強化行動意願，此為情緒導向之因應路徑。另一方面，在風險訊息中提供行動建議能增進民眾的行動策略知識，間接提升各種效能感及行為意圖，此為問題導向之因應路徑。結果也指出負面情緒的作用對於具有低回應效能感、低集體效能感的民眾較為顯著，顯示效能感的作用可能會因情境而不同。
    Whether the negative impact of climate change can be effectively mitigated depends heavily on degree of individual engagement in environmental-friendly behaviors. This study draws on the dual pathway model, which emphasizes the role of negative emotions and different forms of efficacy, to investigate how to facilitate mitigation actions. Through an experiment involving 211 people recruited at a large public university in northern Taiwan, this study found both emotion-focused coping and problem-focused coping to be possible pathways leading to mitigation actions related to climate change. Regarding emotion-focused coping, the findings indicate that framing climate change as a local issue increased its perceived relevance, which, in turn, stimulated negative emotions and behavioral intentions. On the other hand, providing action cues in messages increased knowledge of action strategies, and so triggered different forms of efficacy and behavioral intentions, a case of problem-focused coping. The results also indicate that negative emotions interacted with various forms of efficacy to shape intentions. The effect of negative emotions was stronger for people low in response efficacy and collective efficacy, suggesting the role of efficacy may not be monotonous. Implications of these findings are discussed.
    Relation: 傳播研究與實踐, Vol.7, No.1, pp.5-36
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6123/JCRP.2017.002
    DOI: 10.6123/JCRP.2017.002
    Appears in Collections:[廣告學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    415387.pdf2400KbAdobe PDF2443View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback