政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/116178

政大典藏 > College of Commerce > MBA Program > Theses > Item 140.119/116178

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116178

Title:	新創事業體之競爭與挑戰–以宏碁自建雲數位看板為例 Challenges of New Business Venture: A Case Study of Acer Being Signage
Authors:	施嵐 Shih, Lan
Contributors:	黃思明 Huang, Sy Ming 施嵐 Shih, Lan
Keywords:	新創事業體數位看板產業鏈眼球經濟 New business venture Digital signage value chain The economy of attention
Date:	2018
Issue Date:	2018-03-02 12:07:01 (UTC+8)
Abstract:	數位時代來臨，過去在戶外見到的傳統招牌廣告、商店內張貼的紙本海報，或是速食店(Quick Service Restaurant)的菜單，現在都漸漸由數位看板取代。根據Global Industry Analysts的預測，2017年全球數位看板市場規模約為138億美元。宏碁自建雲部門於2012年起致力於發展雲端相關之產品，看好數位看板的高成長性，宏碁將數位看板與自身雲端系統結合，在德國成功銷售了8,000台數位看板解決方案。2017年，宏碁取得前線媒體的影像辨識感應器技術，並將其應用到宏碁智雲看板解決方案上，讓「眼球經濟」商業化，成為創新的商業模式。透過積極的入股和策略聯盟，宏碁不斷優化自身的銷售組合以及商業模式，希望將營運宏碁智雲看板的Acer Being Signage Gmbh德國子公司成為宏碁自建雲第一個上市的事業體。本研究將探討宏碁智雲看板的商業模式，同時，給予其建議，使其能與競爭者差異化以達到目標所需之銷售量。　　Digital transformation age has come. Digital Signage replaced the traditional out-of-home media such as plastic advertising signs, posters in stores and paper menus in quick service restaurants. According to the estimation by Global Industry Analysts, Digital Signage Market value in 2017 is about 13.8 billion USD. Acer BYOC department focused on developing cloud-based related products. Considering the high potential of digital signage, Acer BYOC combined cloud technology with signage, and successfully sold 8,000 digital signage solution in Germany by its subsidiary Acer Being Signage GmbH. In 2017, Acer BYOC acquired the technique of Behavior Tracking System from Pilot TV and applied it on the digital signage solution. Acer commercialize “eye economy” into its business model for innovation. By altering and fine-tuning its product mix and business model, Acer hope that Acer Being Signage GmbH could be the first listing business unit in BYOC. This thesis will discuss about Acer ‘s current business model, as well as offering suggestions so that Acer can be differentiated from its competitors and increase the sales volume.
Reference:	中文部分 1. 曾翼志，數位看板廣告效果影響因素之研究，2014年，國立東華大學企業管理學系碩士在職專班碩士論文 2. 林家瑜，消費者在虛實整合與全通路零售環境下使用物聯網數位看板系統意願之探討，2015年，國立臺灣海洋大學運輸科學系碩士班碩士論文 3. 哈俊傑，Wondersign 亞洲:數位看板雲端服務，2014年，國立臺灣大學企業管理系碩士班碩士論文 4. 黃彥強，影響新創事業績效因素之探討-以集團新創事業為例，2005年，朝陽科技大學企業管理學系碩士班碩士論文 5. Robert K.Yin，個案研究法，弘智出版社(2001) 英文部分 1. Robert K.Yin. (1994), Design and methods (2nd ed.), Thousand Oaks, Case study research 2. Johnson, P. (1986), Business Strategy Review, New firms: An economic perspective, London, Allen and Unwin Kay, J. , (1993), The Structure of Strategy 3. Timmons, J.A., (1990), New Venture Creation: Entrepreneurship in The 1990’s, Richard D Irwin; 3rd edition 4. Frizenz, J. (1997), The 8 practices of exceptional companies., New York: Anacom Books 5. Richard Lanham&David Merkoski (2008), The Economics of Attention, The Norman Lear Center, 6. Crawford, Matthew B. (2015), The world beyond your head: on becoming an individual in an age of distraction., New York: Farrar, Straus and Giroux 7. Simon, Herbert Alexander. (1996), The Sciences of the Artificial, MIT Press, PP25 8. Grant, R. M, (1991), The resource-based theory of competitive advantage: implications for strategy formulation, California Management Review, 33(3): 114-135.
Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 105363067
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105363067
Data Type:	thesis
Appears in Collections:	[MBA Program] Theses

Files in This Item:

There are no files associated with this item.

社群 sharing

Loading...