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    Title: 投資人關係與企業價值之探討
    Investor relations and enterprise value – a case study
    Authors: 高子琁
    Kao, Tzu-Hsuan
    Contributors: 郭維裕
    Kuo, George
    高子琁
    Kao, Tzu-Hsuan
    Keywords: 投資人關係
    企業價值
    股東
    投資人
    公開資訊
    Investor relations
    Enterprise value
    Shareholders
    Investors
    Transparent disclosure information
    Date: 2018
    Issue Date: 2018-02-02 11:02:39 (UTC+8)
    Abstract: Since the 2008 financial crisis, we have been seen significant changes and movements in the capital markets. As an Investor Relations Officer (IRO) of the listed company, a continuing challenges is to attract and retain the investment funds from the capital market and keep a liquidity. Hence, the effective Investor Relations is very essential for the listed company because an effective investor relations programme is not only save valuable management time, but also can assist to deliver a fair valuation for the equity of enterprise, reduced funding costs and provide a strong shareholder base which will stand the company in good stead if times get tough, such as in low season business cycles or uncontrollable global financial crisis.

    The Investor Relations would be the eyes and ears of a company in the capital market and would deliver valuable insights into market sentiment, such as to potential investors and shareholders. An effective investor relations must have full commitments and supports of the senior management and C-suite. Investor Relations is a strategic management responsibility that requires an integration of corporate finance, communications, competence, perspective, and compliance to enable the most effective two-way communication between a company, investment community, and all shareholders. The key objective of IR is to achieve optimal valuation of the enterprise. The Investor Relations should articulate in a way that investors could understand the direction of the company and develop reasonable expectations for determining success via investor conference, roadshow, and other communication channels.
    Reference:  National Investor Relations Institute (NIRI) (2003, March). “Definition of Investor Relations.” Retrieved May 3, 2009 from NIRI website: http://www.niri.org/about/mission.cfm.
     London Stock Exchange (2010). Investor Relations – a practical guide. http://www.londonstockexchange.com/home/ir-apracticalguide.pdf
     Bassen, A., Basse Mama, H. and Ramaj, H. (2010), “Investor relations: a comprehensive overview”, Journal für Betriebswirtschaft, Vol. 60 No. 1, pp. 49-79. [Google Scholar] [Crossref] [Infotrieve]
     Hoffmann, C., and Fieseler, C. (2012). Investor relations beyond financials: Non-financial factors and capital market image building. Corporate Communications: An International Journal, 17(2), 138-155.
     Laskin, A. V. (2006). Investor relations practices at Fortune 500 companies: An exploratory study. Public Relations Review, 32(1), 69-70.
     Laskin V. A. (2010). Managing Investor Relations: Strategies for Effective Communication.
     Laskin, A. V. (2014). Investor Relations as a Public Relations Function: A State of the Profession in the United States. Journal of Public Relations Research, 26(3), 200-214.
     Laskin, A. V. (2018). The Handbook of Financial Communication and Investor Relations. New Jersey, USA: John Wiley & Sons.
     Miller, G. S., and Skinner, D. J. (2015). The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure. Journal of Accounting Research, 53(2), 221-239.
     Uysal, N. (2014). The expanded role of investor relations: Socially responsible investing, shareholder activism, and organizational legitimacy. International Journal of Strategic Communication, 8(3), 215-230.
     Bloomberg Professional (2015 September), The changing face of investor relations. Retrieved from Bloomberg website: https://www.bloomberg.com/professional/blog/the-changing-face-of-investor-relations/
     Dubai Financial Marke (DFM) (2012), Guide to Investor Relations, Retrieved from DFM website: http://www.dfm.ae/docs/default-source/guides/dfm-guide-to-investor-relations.pdf?sfvrsn=2.
     Abdur R. & Abdullah-Al H. (2011), Ownership Structure and Voluntary Disclosure in Annual Reports of Bangladesh, Bangladesh, 5 (1), 129-139.
     FASB, 2001. Improving Business Reporting: Insights into Enhancing Voluntary Disclosures. Retrieved on April 20, 2012.
     Meek G. K., Roberts C. B., Gray S. J., 1995. Factors Influencing Voluntary Annual Disclosures By U.S., U.K., and Continental European Multinational Corporations. Journal of International Business Studies 26(3), 555-572.
     McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
     Web site: http://www.cfo.com
     McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
     Web site: http://www.cfo.com
     McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
     Web site: http://www.cfo.com
     McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
     Web site: http://www.cfo.com
     McCartney, L. (2003), Nothing to hide. Retrieved February 6, 2005, from CFO.com website: http://www.cfo.com
     Annual Statistic Data, Taiwan Stock Exchange Corporation (TWSE): http://www.twse.com.tw/zh/statistics/statisticsList?type=07&subType=025
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933015
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102933015
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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