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    题名: 與競爭者合作：動態競合之多階段研究
    作者: 彭朱如
    贡献者: 企業管理學系
    关键词: 競合;動態競爭;合作為基礎的競爭;自行車產業
    coopetition;competitive dynamics;cooperation-based competition;bicycle industry
    日期: 2014
    上传时间: 2017-12-25 14:40:48 (UTC+8)
    摘要: 廠商間的競合互動已是策略管理領域中備受重視的議題，過去許多研究也已經對競爭者間合作的原因與作法有所討論，延伸了傳統純粹競爭的思維。然而，當競爭者間合作後，若雙方仍須在市場上競爭時，他們將採取怎樣的競爭模式？與純粹競爭者間的互動又有何不同？本研究即由競爭者間合作的情境著手，探討合作關係下的競爭者間如何競爭，並瞭解他們在競合並存的情境下，採取哪些行動以維持平衡的互動關係。由動態競爭的視角出發，本研究以台灣自行車產業中的兩大龍頭廠商為例，探討他們如何在競爭中追求合作，並持續在合作中彼此競爭的過程。透過多方深度訪談及多重次級資料的蒐集與分析，逐漸歸納為本研究的兩大主要命題：第一，雖然競爭者間的合作會因為相互學習而促使彼此的資源相似性提高，競爭廠商將會在資源的運用方式上有所區別；其二，若合作的競爭廠商間仍無可避免具有高度的市場共同性時，彼此將會透過產品或地理市場區隔，藉以避免直接的敵對互動。本研究在有限的一年期間內，蒐集了大量縱段面報導資料，並進行與五位關鍵受訪者之訪談，透過嚴謹分析與比對程序，逐漸萃取出在理論與實務上有所進展的概念。本研究同時與英國學者合作，並已投稿至科技部推薦之管理類SSCI國際學術期刊。
    The competition-cooperation interaction between firms has become an increasingly central topic in the field of strategic management. Prior studies of coopetition have explained the what, how and why of firms cooperating with competitors, less attention is being devoted to the situation of what happens to competition after the competitors cooperate. This study sheds light on the issue of cooperation-based competition by answering the question: while cooperating with competitors, how do rival partners compete based on cooperation? Using the theoretical lens of competitive dynamics, this study conducted case studies to analyse the competition between two leading competitors in the Taiwanese bicycle industry. By means of both in-depth interviews and secondary data analysis, this study extracted two propositions. Firstly, despite cooperation inevitably facilitating higher resource similarity, rival partners are more likely to deploy their resources to develop situations where the companies do not overlap competitively in a given market. Secondly, given high market commonality, rival partners are more likely to avoid head-on competition through product differentiation and dispersed geographical market segmentation. By collaborating with the scholar in the UK, this study has submitted to a SSCI journal.
    關聯: 執行起迄：2014/08/01~2015/07/31
    103-2410-H-004-197
    数据类型: report
    显示于类别:[企業管理學系] 國科會研究計畫

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