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政大機構典藏 > 學術期刊 > 新聞學研究 TSSCI > 期刊論文 > Item 140.119/115155

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/115155

Title:	E-MAIL－調查研究的新工具 E-mail: A New Method of Data Collection
Authors:	蔡珮 Tsai, Pei
Keywords:	電子佈告欄;電子郵遞系統;電子郵遞問卷調查 BBS;E-mail;E-mail questionaire
Date:	1996-07
Issue Date:	2017-12-15 12:08:47 (UTC+8)
Abstract:	電子科技一日千里，調查工具因電腦通訊科技發達而日益更新，傳播研究方法也隨之多樣化。本研究即透過電子佈告欄之E-mail系統，以實證方式探究電子郵遞問卷之可行性。研究發現，電子郵遞問卷調查法，在研究同質性小團體時，效果和其他調查研究法不相上下；但研究對象若為匿名，或是以電腦為基礎的新科技使用者，則效果較其他調查研究法來得好。問卷回收率為59.6％，以郵寄問卷一般標準而言，回收率尚可。開放式問題答題狀況佳，有效回收問卷中將近七成回答，且字數超過100字以上者過半。以電子郵遞系統寄發問卷，無論在時間、經費、人員需求等研究作業上均優於傳統郵寄問卷、電話訪問以及造府訪問等調查方法。 This paper explored the advantages and disadvantages of using electronic mail as a means for data collection for future survey research. Through a E-mail questionaire survey of 300 NTU computer center BBS users, the response rate of E-mailed questionaires is about 60%. The cost of money, time and personnel for E-mail questionaire is much less than that for traditional data collection methods. The rate of answering open-ended question is very high-70% of the respondents completed an open-ended question. But the speed, stability and compatibility of the network system will seriously affect the response rate of E-mailed questionaires.
Relation:	新聞學研究, 53, 251-260
Data Type:	article
Appears in Collections:	[新聞學研究 TSSCI] 期刊論文

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