English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51676792      Online Users : 672
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/114465


    Title: 從2001年台北縣長選舉探討參考團體與第三人效果感知對選民表達意願的影響
    Study of Impacts of Reference Groups and Third-Person Effect on Voters` Willingness to Express Opinion in Taipei County Magistrate` s Election in 2001
    Authors: 左宗宏
    周玫楓
    Dzwo, Tzong-Horng
    Chou, Mei-Feng
    Keywords: 沉默螺旋理論;表達意願;參考團體;第三人效果
    Spiral of Silence Theory;public opinion;reference groups;third-person effect
    Date: 2004-11
    Issue Date: 2017-11-08 11:21:25 (UTC+8)
    Abstract: 本研究應用「沉默螺旋理論」探討2001年台北縣縣長選舉期間，影響選民公開表達意見的因素，並瞭解政治上泛藍與泛綠陣營兩股勢力的選民意見分佈情形。另外，本研究嘗試分析「參考團體」與「第三人效果感知」兩個自變項對「表達意願程度」　依變項的影響力。研究結果發現此次選舉選民的民意形成過程符合「沉默螺旋理論」的假設，亦即，當個人意見與預估未來意見一致時，其表達意願會比個人意見與預估未來意見不一致時來的高。在選民認為他人比自己更容易受媒體影響，而且所支持的候選人與心中認定會當選的候選人是同一人時的前提下，該選民公開表達己見的意願會較高。當參考團體所支持的候選人與選民個人支持對象一致時，其在公開場合表達意見的意願也會較高；不過，在控制個人意見與預估未來意見的一致程度下，個人意見與親友意見是否相同並不影響表達意願。由此觀之，此次選舉的選民並非透過參考團體來觀察大環境的意見氣圍，而是藉由大眾媒介來察知大環境的意見氣候。
    This study applied “Spiral of Silence Theory” to testing voters’ willingness to express opinions publicly during the Taipei County Magistrate’ s Election in 2001.
    The findings supported the hypothesis of “Spiral of Silence Theory”. Voters were more willing to express opinions publicly when their perceptions of the distribution of public opinion were the same as their own. Taking “third-person effect” as the mediating factor, one who believed others would be more influenced by mass media than him/herself was more likely to express his/her own opinion given that the candidate he/ she supported was the same as considered to be elected in the election.
    Regarding the impact of reference groups on voters’ willingness to express their opinions, only when voters and their relatives (or friends) supported the same candidate, did the former tend to openly express opinions. However, the effect of reference groups was cancelled out when voters’ opinion was identical with their perceptions of the distribution of public opinion. In this election, voters perceived the public opinion climate through the mass media instead of through reference groups.
    Relation: 選舉研究 , 11(2) , 163-183
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6612%2ftjes.2004.11.02.163-183
    DOI: 10.6612/tjes.2004.11.02.163-183
    Appears in Collections:[選舉研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    11(2)(163-183).pdf2695KbAdobe PDF2321View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback