政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112723

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Title:	臉書使用與科學公眾參與：一般大眾與科學臉書粉絲專頁使用者之比較 Facebook use and public participation in science: a comparison between the general public and users of a science Facebook fan page
Authors:	吳承穎 Wu, Cheng Ying
Contributors:	施琮仁 Shih, Tsung Jen 吳承穎 Wu, Cheng Ying
Keywords:	臉書公眾參與社群網站 Facebook Public participation Social networking sites Science communication Self-efficacy
Date:	2017
Issue Date:	2017-09-13 15:04:28 (UTC+8)
Abstract:	Social networking sites (SNSs) nowadays serve as important platforms for users to engage in public affairs. This study applied the O-S-O-R model to examine the relationship between Facebook and public participation in science and the mediating role of users’ scientific knowledge and self-efficacy. Besides, this study examined the relationship mentioned above by utilizing data collected from two different populations - the general public and the users of the Facebook fan page “Pansci.com,” the biggest scientific online group in Taiwan. Based on a total sample size of 1,960, the result showed that scientific use of Facebook increased scientific knowledge only for “Pansci.com” users. Besides, scientific use of Facebook is positively associated with self-efficacy and public participation in science in both samples. It is noteworthy that the effect of scientific use of Facebook on self-efficacy is stronger for “Pansci.com” users but the effect of self-efficacy on public participation in science is stronger for general users. In addition, self-efficacy serves as a significant mediator in the relationship between scientific use of Facebook and public participation in science in both samples.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 102461006
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1024610061
Data Type:	thesis
Appears in Collections:	[International Master`s Program in International Communication Studies] Theses

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