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    Title: 災難時期有線新聞台所屬社交媒體表現初探：以南台大地震時期的東森新聞粉絲專頁
    Exploring the performances of the cable news channel`s social media on disasters：a case of 2016 Taiwan earthquake on EBC news fanpage
    Authors: 蘇曉凡
    Su, Hsiao Fan
    Contributors: 許瓊文
    蘇曉凡
    Su, Hsiao Fan
    Keywords: 新聞媒體
    社群媒體
    粉絲專頁
    災難傳播
    災難管理
    社群網站
    Date: 2017
    Issue Date: 2017-09-13 14:05:20 (UTC+8)
    Abstract: 近年來，隨著社交媒體的普及，社交媒體基於人際網絡的點對點傳播特質，解決大眾媒體在災難事發當下無法負荷資訊而失靈的問題，愈來愈多研究轉而討論社交媒體在災難傳播中的功能。然而，過去研究主要關注於一般大眾使用者，鮮少針對大眾新聞媒體的社交媒體傳播行為進行討論。新聞媒體的災難報導是減少社會及大眾傷亡損失的重要資訊來源，故在理解社交媒體對於災難傳播領域的重要性前提之下，本研究將社交媒體平台中的新聞媒體作為研究對象，檢視災難期間新聞媒體於社交媒體平台上的傳播表現，以及帶給災難管理領域之機會。
    本研究以南台大地震時期的東森新聞臉書粉絲專頁作為研究個案，選取2016年2月6日至2月19日兩週內的南台大地震相關貼文，採取內容分析及文本分析兩種研究方法進行檢視。研究結果發現，災難期間，媒體會改變原本經營粉絲專頁的行為表現，貼文呈現方式多元變化，且特別重視情緒表達及氛圍營造等情緒感染。整體而言，新聞媒體除了將粉絲專頁作為廣泛傳佈報導、衝高點閱率等用途，災難初期也扮演協助提供即時資訊的救急角色，不過首重傳佈訊息的速度之下，出現貼文內容欠缺完整性之情形。
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    Description: 碩士
    國立政治大學
    新聞學系
    102451002
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102451002
    Data Type: thesis
    Appears in Collections:[Department of Journalism] Theses

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