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政大機構典藏 > 商學院 > 資訊管理學系 > 專書/專書篇章 > Item 140.119/112580

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112580

Title:	Marketing and Advertising in E-Commerce
Authors:	梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C.
Contributors:	資訊管理學系
Date:	2015
Issue Date:	2017-09-07 17:46:31 (UTC+8)
Abstract:	Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food.
Relation:	Electronic Commerce, pp 403-456 Part of the Springer Texts in Business and Economics book series (STBE)
Data Type:	book/chapter
DOI 連結:	https://doi.org/10.1007/978-3-319-10091-3_9
DOI:	10.1007/978-3-319-10091-3_9
Appears in Collections:	[資訊管理學系] 專書/專書篇章

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10091-3_9.pdf	1436Kb	Adobe PDF2	543	View/Open

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