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    题名: Overview of Electronic Commerce
    作者: 梁定澎
    Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
    Turban, Efraim
    King, David
    Lee, Jae Kyu
    Liang, Ting-Peng
    Turban, Deborrah C.
    贡献者: 資訊管理學系
    日期: 2015
    上传时间: 2017-09-07 17:45:33 (UTC+8)
    摘要: Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).
    關聯: Electronic Commerce, pp 3-49 Part of the Springer Texts in Business and Economics book series (STBE)
    数据类型: book/chapter
    DOI 連結: https://doi.org/10.1007/978-3-319-10091-3_1
    DOI: 10.1007/978-3-319-10091-3_1
    显示于类别:[資訊管理學系] 專書/專書篇章

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    档案 大小格式浏览次数
    10091-3_1.pdf1468KbAdobe PDF2574检视/开启


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