| Reference: | 一、 中文文獻
1. 陳傑豪，大數據玩行銷，30雜誌，2016年。
2. 徐怡、陳竺櫻、楊宗珂，不同形式電子郵件行銷對關係品質之影響，數據分析，第5卷2期，第49~72頁，2010年4月。
3. 黃貝玲，網路行銷面面觀，電子化企業經理人報告，第16期，第10~13頁，2002年。
4. 戴文惠，僑鵬旅行社 e-mail 行銷策略之研究，南華大學旅遊事業管理研究所碩士論文，2003年。
5. 鄭羽琇，主旨類型對edm開啟率的影響，國立政治大學企業管理研究所碩士論文，2011年。
二、 英文文獻
1. Barnett, L. A. “Playfulness: Definition, Design, and Measurement”, Play and Culture, 3, p.319~669, 1990.
2. Dubelaar, C., Leong, M., & Alpert, F. “Impact of interactivity on the stickiness of online gift stores”, Journal of Asia Pacific Marketing, 2(2), p.22~41, 2003.
3. Ducoff, R. H., “Advertising value and advertising on the web”, Journal of Advertising Research, September/October, p.21~35, 1996.
4. Flanagan, W., “10 ways to improve your e-mail marketing”, Public Relations Tactics, 10(11), p.12, 2003.
5. Getz, D., “Festivals, special events, and tourism”, New York: Van Nestrand Reinhold, 1991.
6. Gillespie, A., Krishna, M., Oliver, C., Olsen, K. and Thiel, M. “Using stickiness to build and maximize web site value”, Owen Graduate school of Management, student’ Project, 1999.
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8. Lin, J. C. C. “Online stickiness: Its antecedents and effect on purchasing intention”, Behaviour & Information Technology, 26(6), p.507~516, 2007.
9. Liu C, Marchewka JT, Lu J, Yu C-S. “Beyond concern: a privacy–trust–behavioral intention model of electronic commerce”, Inform Management, 42(1),127-42, 2004.
10. Oliver, R. L., “A cognitive model of the antecedents and consequences of satisfaction decisions”, Journal of marketing research, 17(4), p.460~469, 1980.
11. Oliver, R. L., “Measurement and Evaluation of Satisfaction Processes in Retailing Setting”, Journal of Retailing, 57(3), p.25~48, 1981.
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13. Ruth Rettie & Lisa Chittenden, “E-mail Marketing: Success Factors”, Kingston University, 2003.
14. Sicilia, Maria, Salvador Ruiz and Jose L. Munuera, “Effects of Interactivity in a Web Site”, Journal of advertising, 34(3), 2005.
15. Tsang, M. M., S. C. Ho and T. P. Liang, “Consumer attitudes toward mobile advertising: an empirical study”, International Journal of Electronic Commerce, 8, p.65~78, 2004.
16. Waring, T. and Martinez, A., “Ethical customer relationships: a comparative analysis of US and French organizations using permission-based e-mail marketing”, Journal of Database Marketing, 10(1), p.53~69, 2002.
17. Ziliani, C., “The life cycle of email marketing”, Database and Internet Marketing, 33, p.66~68, 2002.
18. Zott, C., Amit, R., & Donlevy, J. “Strategies for value creation in e-commerce: best practice in Europe”, European Management Journal, 18, p.463~475, 2000.
三、 中文網頁資料
1. 電子商務的起源。
https://sites.google.com/site/likeclub1234567/home/ge-chu-shi-gong-yong/ren-yuan-xiu-jia-yu-lun-zhi-yi-lan
2. 維基百科電子商務經營模式。 https://zh.wikipedia.org/wiki/%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E7%B6%93%E7%87%9F%E6%A8%A1%E5%BC%8F
3. 台灣智慧行動裝置普及率7成，2014。 http://www.nici.ey.gov.tw/News_Content.aspx?n=566705AB20E98613&sms=FDAC2FE5D02E9999&s=03F70D603B9D43F7
4. 許有杰，4C策略做人性行銷，抓住人心又提升客戶黏著度，2015。
https://www.smartm.com.tw/article/373630cea3
5. 提高EDM效益您必需知道的15項規則，2015。
http://blog.flydove.net/%e6%8f%90%e9%ab%98-edm-%e6%95%88%e7%9b%8a-%e6%82%a8%e5%bf%85%e9%9c%80%e7%9f%a5%e9%81%93%e7%9a%8415%e9%a0%85%e8%a6%8f%e5%89%87/
6. 電子報一天的開信時間段分佈情況，2012。
http://www.pofun.net/2012/11/edm_17.html
7. 電子報的開信時間，在寄出後的多久，2012。
http://www.pofun.net/2012/11/edm.html
8. 電子豹，什麼主旨開信率高？五個關鍵測試，2015。
http://www.brain.com.tw/news/articlecontent?ID=21980&sort
9. 資策會FIND 2014臺灣行動行銷市場關鍵報告發表會，2014。
http://www.iii.org.tw/Press/NewsDtl.aspx?fm_sqno=14&nsp_sqno=1402
10. 鄭仁富，資策會2014行動行銷策略關鍵報告，2014。http://www.find.org.tw/find/20140918-2014%E8%A1%8C%E5%8B%95%E6%B6%88%E8%B2%BB%E8%80%85%E8%B6%A8%E5%8B%A2%E5%88%86%E6%9E%90-%E6%91%98%E8%A6%81%E7%89%88.pdf
11. 鄭祐銓，快學起來！國際知名品牌都在做的Email行銷三大心法，2016。
https://www.smartm.com.tw/article/32303536cea3
12. Andy Chou，影響edm開信率的三大因素。
https://blog.newsleopard.com/2015/01/15/%e5%bd%b1%e9%9f%bf%e6%94%b6%e4%bb%b6%e8%80%85%e9%96%8b%e4%bf%a1%e7%9a%84%e4%b8%89%e5%a4%a7%e5%9b%a0%e7%b4%a0/
13. Andy Chou，一個開信率高於50%的故事，我們能從中學到什麼，2015。
https://blog.newsleopard.com/%e4%b8%80%e5%80%8b%e9%96%8b%e4%bf%a1%e7%8e%87%e5%9c%a850%e7%9a%84%e6%95%85%e4%ba%8b%ef%bc%8c%e6%88%91%e5%80%91%e8%83%bd%e5%be%9e%e4%b8%ad%e5%ad%b8%e5%88%b0%e4%bb%80%e9%ba%bc%ef%bc%9f/
14. Philip，EDM是什麼，2016。
http://www.linwayedm.com.tw/edm%E6%98%AF%E4%BB%80%E9%BA%BC/
四、 英文網頁資料
1. Email Marketing and the Lifetime Customer Sales Model, 2014.
http://www.relativemarketing.co.uk/email-marketing-and-the-lifetime-customer-sales-model/
2. John Watton, Email marketing must be reimagined, 2015.
https://blogs.adobe.com/digitaleurope/email-marketing/email-marketing-must-be-reimagined/
3. Nick Winkler, Rethinking Retargeting: Finding the Line Between Stalking and Solving, 2015.
https://www.shopify.com/enterprise/56638083-rethinking-retargeting-finding-the-line-between-stalking-and-solving
4. Parasuraman et al., The behavioral consequences of service quality, 1996.
https://www.slideshare.net/SasaRycrizzh1/parasuraman-1996-the-behavioral-consequences-of-service-quality
5. Tom, B., email marketing part II: Can this be too good to be true? , 2002. http://www.pmq.com/Winter-2002/Email-Marketing-Part-II/ |
