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請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/111945
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| 題名: | How Piyo Piyo peddles from a small pond to the vast sea |
| 作者: | 管郁君
Tsao, Sheng Hao
Lin, Shu Chiung
Huang, Eugenia Y. |
| 貢獻者: | 資訊管理學系 |
| 日期: | 2015-01 |
| 上傳時間: | 2017-08-14 15:36:27 (UTC+8) |
| 摘要: | Piyo Piyo, yellow duck, from Cayman Tung Ling Industrial Co., Ltd. is not unfamiliar to those who were born in the 70`s and 80`s, merchandise and toys of the brand are their childhood memories. Tung Ling`s Piyo Piyo was found in 1988, over the years, it has over 400 retail branches around the world; however, in this Internet prospered 21st era, even an old brand, such as Tung Ling needs to use its advantages to elevate itself from competitions, especially in e-commerce field. One of the major tasks for Tung Ling is to build and develop a method for e-commerce, and the founder of the company listed this effort as one of the ten key accomplishments within the next 10 years; moreover, it will have more professionals and active discussions regarding the matter in order to thrive in web commerce. |
| 關聯: | Proceedings of the International Conference on Electronic Business (ICEB), 2015-January, 285-289
15th International Conference on Electronic Business, ICEB 2015; Hyatt Regency Hotel, CUHKSha Tin; Hong Kong; 6 December 2015 到 10 December 2015; 代碼 118797 |
| 資料類型: | conference |
| 顯示於類別: | [資訊管理學系] 會議論文
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