政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111945

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政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/111945

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Title:	How Piyo Piyo peddles from a small pond to the vast sea
Authors:	管郁君 Tsao, Sheng Hao Lin, Shu Chiung Huang, Eugenia Y.
Contributors:	資訊管理學系
Date:	2015-01
Issue Date:	2017-08-14 15:36:27 (UTC+8)
Abstract:	Piyo Piyo, yellow duck, from Cayman Tung Ling Industrial Co., Ltd. is not unfamiliar to those who were born in the 70`s and 80`s, merchandise and toys of the brand are their childhood memories. Tung Ling`s Piyo Piyo was found in 1988, over the years, it has over 400 retail branches around the world; however, in this Internet prospered 21st era, even an old brand, such as Tung Ling needs to use its advantages to elevate itself from competitions, especially in e-commerce field. One of the major tasks for Tung Ling is to build and develop a method for e-commerce, and the founder of the company listed this effort as one of the ten key accomplishments within the next 10 years; moreover, it will have more professionals and active discussions regarding the matter in order to thrive in web commerce.
Relation:	Proceedings of the International Conference on Electronic Business (ICEB), 2015-January, 285-289 15th International Conference on Electronic Business, ICEB 2015; Hyatt Regency Hotel, CUHKSha Tin; Hong Kong; 6 December 2015 到 10 December 2015; 代碼 118797
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

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