English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51617496      Online Users : 521
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/111908


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111908


    Title: Understanding customers` willingness to participate in co-creation: The fit perspective
    Authors: Yen, Wanchu
    Contributors: 企管系
    Keywords: Information systems;Social networking (online);Co-creation;Customer participation;Person-environment fit;Social media;Task technology fit;Sales
    Date: 2015-07
    Issue Date: 2017-08-10 15:17:28 (UTC+8)
    Abstract: Social media that allow users to share, create, discuss, and exchange user-generated contents have opened up the potential for co-creation. However, because of social media`s the nature of ubiquitous connectivity, customers are involved in a short-term relationship in which customers can choose to interact with multiple firms and switch one firm to another with relatively little effort and cost. Although an increasing number of firms have recognized the advantages of customer participation, it is difficult for firms to engage customers with their co-creation activities. To address this issue, this research integrates the theories of person-environment fit and task-technology fit to propose a research framework that helps understand how fit play an important role in customer participation, which in turn leads to favorable outcomes. A Web-based survey is conducted in Facebook to validate the proposed framework. The current research is expected to contribute to the theories by examining the theories of person-environment fit and task-technology fit in the context of co-creation. The current research is also expected to contribute to the practices by illustrating that firms could attract and motivate customers to participate by harnessing customer identifications, offering incentives, deploying various functions of social media technology.
    Relation: Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings
    19th Pacific Asia Conference on Information Systems, PACIS 2015; Singapore; Singapore; 5 July 2015 到 9 July 2015; 代碼 125136
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2564View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback