政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/111672
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    题名: A novel framework of consumer co-creation for new service development
    作者: Hong, Chao-Fu
    Lin, Mu-Hua
    Yang, Hsiao-Fang
    贡献者: 資管系
    关键词: Database systems;Internet;Product design;Co-creation;Consuming tribe;Grounded theory;Human-centered computing;Innovative ideas;Lead users;New service development;Web 2.0;Computation theory
    日期: 2015-03
    上传时间: 2017-08-08 16:48:28 (UTC+8)
    摘要: Consumer co-creation can be seen as an attractive approach for companies for a variety of reasons. In particular, ideas generated through cocreation will more closely mirror consumers’ needs. Additionally, in Web 2.0, the consumers can be easily post their consuming article on the Internet. In the present study, we develop a new consumer co-creation framework: obtaining consuming data from the Internet, and using Grounded Theory (Strauss and Corbin, 1998) based Human-Centered Computing System (Hong, 2009) to investigate consumers’ needs or creations and to aid the company designing new products or services. © Springer International Publishing Switzerland 2015.
    關聯: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 9012, 149-158
    7th Asian Conference on Intelligent Information and Database Systems, ACIIDS 2015; Bali; Indonesia; 23 March 2015 到 25 March 2015; 代碼 115609
    数据类型: conference
    DOI 連結: http://dx.doi.org/10.1007/978-3-319-15705-4_15
    DOI: 10.1007/978-3-319-15705-4_15
    显示于类别:[資訊管理學系] 會議論文

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