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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111343


    Title: 大台北地區健身房訂價策略
    The pricing strategy of the gyms in Taipei
    Authors: 林函潔
    Lin, Heather
    Contributors: 吳文傑
    Wu, Jack
    林函潔
    Lin, Heather
    Keywords: 健身房
    健身產業
    訂價策略
    商業模式
    消費者行為
    Gym
    Fitness industry
    Pricing strategy
    Business model
    Customer behavior
    Date: 2017
    Issue Date: 2017-07-24 12:08:06 (UTC+8)
    Abstract: The purpose of the thesis is to discovery the insight behind pricing strategy of the gyms. The research and survey are focusing on the urban area which narrow the range within Taipei and New Taipei citizens. There is a mystery that most gyms in Taipei won’t let the potential customer know the price directly. They prefer the customers come to the venue and close the deal at the same time. How do the customers feel about pricing strategy and various package of the gym? Do the gyms provide the satisfied deal to the customer? Through analyzing the pricing strategy, there might be some consumer insights or opportunities for the industry.
    Reference: 1.TSENG, LI-CHUAN <PE in the universities> , “ How the female customers choose service quality from the development of gym and fitness franchises” (2004)
    2 Paul H.Ray, <The Cultural Creatives: How 50 Million People are Changing the World.>(1998)
    3.Business Week <The Fitness Factory Spent 7 Years to Become Local Largest Chained Gym> 2015
    4. The statics research from the Ministry of Finance
    5. P215-212 “ The new threshold of sports and leisure activities: A study of development and future prospects of taipei sports center” <Quarterly of Chinese Physical Education> 2012.6
    6. The Rule and Reference for Public Sports Center 2014
    7.Can World Gym turn over the fitness culture in Taiwan? <Global Views Monthly > ,Dec.2010. Vol.294.
    8.<The overview of Taipei citizen exercising habits> from the Bureau of Sports of Taipei City Government in 2013
    9. Nielsen Global Exercise Trends Survey 2014
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933022
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102933022
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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