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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/110940

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110940

Title:	The social influence of online collaborative community: the moderating effect of achievement
Authors:	邱志聖 Hsiao, Cheng-Chieh;Chiou, Jyh-Shen
Contributors:	國貿系
Keywords:	Online collaborative community;social influence;continuance
Date:	2017-03
Issue Date:	2017-07-12 11:06:03 (UTC+8)
Abstract:	Online collaborative communities become particularly influential in contemporary Internet economy. However, these communities are often characterised by limited liability. Following the perspective of social influence, this study examines the impacts of three social influence modes in online collaborative communities of a famous online game. The moderating role of a player’s game achievement is also explored. Our results show that community identification is the most influential on online game continuance intention, especially for high achievement players. Community value congruence is likely to affect online game continuance intention for low achievement players. The impact of community normative influence on online game continuance intention appears to be curvilinear. This is more obvious for low achievement players. Implications for research and practice are also discussed.
Relation:	Behaviour & Information Technology, 36(3), 269-280
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/0144929X.2016.1221463
DOI:	10.1080/0144929X.2016.1221463
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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