政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110600
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51621346      在线人数 : 471
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/110600


    题名: Market competitiveness of mobile TV industry in China
    作者: 林翠絹
    Lin, T. T. C.
    贡献者: 廣電系
    关键词: Mobile TV;Socio-technical approach;Seven forces model;Market competitiveness;Technoculture;Culture
    日期: 2012
    上传时间: 2017-06-29 10:17:52 (UTC+8)
    摘要: Mobile TV is listed as China`s national priority to develop the triple play system. Fast-growing China Mobile Multimedia Broadcasting services (CMMB) leads China`s mobile TV industry and forms the largest network globally. As mobile TV regulation and technology became stable after the initial stage, this study focuses on CMMB`s competitiveness in market/industry subsystem. Using document analysis and expert interviews, it analyzes CMMB`s institution-driven and market-driven forces in the Chinese 3G/4G telecommunication market. The socio-technical framework is incorporated with seven forces model to examine commercialized CMMB and investigates its market and technoculture in Shanghai. Institutionally, CMMB business structure was collapsed into three levels which managed extensive and diverse Chinese markets strategically through a unified platform. After the business model switched to a subscription model, CMMB`s rollout slowed down but turned it into a sustainable business. Besides, analysis of market forces shows CMMB`s good market competiveness due to strong support from suppliers, complementors, and distribution channels and little threat from rivals, new entrants, and substitutes. CMMB users have increasing switching cost because of improved content/services and devices and no data charge fee. In contrast, CMMB faces stronger threat from competitors and substitutes and less loyal consumers in Shanghai than on a national level. CMMB`s rapid developmental path provides meaningful implications for other countries in establishing mobile multimedia networks. This study recommends a pro-innovative and technology-neutral regulatory approach to develop mobile TV. Finally, the socio-technical model is found useful for analyzing technological development at different stages and contexts.
    關聯: Telecommunications Policy, 36(10-11), 943-954
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.telpol.2012.08.004
    DOI: 10.1016/j.telpol.2012.08.004
    显示于类别:[廣播電視學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    943-954.pdf414KbAdobe PDF2488检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈