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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/110544

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110544

Title:	Predicting the adoption of mobile financial services: The impacts of perceived mobility and personal habit
Authors:	吳豐祥 Yen, Yung-Shen;Wu, Feng-Shang
Contributors:	科管智財所
Keywords:	Mobile financial services;Technology acceptance model;Perceived mobility;Personal habit
Date:	2016-12
Issue Date:	2017-06-28 15:16:01 (UTC+8)
Abstract:	Mobile financial services (MFS) have become a critical issue in the financial sectors. An expanding application of mobile commerce, MFS play an important role in managing customer relationships. Thus, we proposed a model that incorporates three external variables—perceived enjoyment, perceived mobility, and personal habit—into the technology acceptance model (TAM) to assess the antecedents that influence continued usage intention in MFS. In addition, we examined the moderating effect of gender on customer relationships. Structural equation modeling was used, and 368 MFS users were investigated. The findings revealed that perceived mobility, personal habit, perceived usefulness, and perceived ease of use are the major antecedents that influence continued usage intention in MFS. However, perceived enjoyment is not significantly associated with intention. Moreover, gender moderates the relationships between the variables in the proposed model. Perceived mobility affecting usage intention will be stronger for men than for women, whereas personal habit affecting usage intention will be stronger for women than for men.
Relation:	Computers in Human Behavior, 65, 31-42
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.chb.2016.08.017
DOI:	10.1016/j.chb.2016.08.017
Appears in Collections:	[科技管理與智慧財產研究所] 期刊論文

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