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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/110243


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    題名: An Application of Technology-Based Design for Exhibition Services
    作者: 苑守慈
    Hsieh, Yen-Hao;Yuan, Soe-Tsyr
    貢獻者: 資管系
    日期: 2016
    上傳時間: 2017-06-13 09:47:53 (UTC+8)
    摘要: Purpose : This study aims propose an innovative notion of the advanced technology based on the expectation theory and the emotion theory for a case study of the context-aware service system applied to the exhibition service sector. Design/methodology/approach : To evaluate the feasibility of the notion of the advanced technology and the context awareness, the authors have collected and analyzed the data from three stakeholders through the real field applications of the mExhibition service system. Findings : The evaluation results show that customers fairly enjoyed and were satisfied different exhibition customer experience journeys. Originality/value : The originality of this paper is: facilitation of exquisite customer experience delivery via the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization.
    關聯: International Journal of Quality and Service Sciences, Vol.8, No.4, 498-515
    資料類型: article
    DOI 連結: https://doi.org/10.1108/IJQSS-01-2016-0004
    DOI: 10.1108/IJQSS-01-2016-0004
    顯示於類別:[資訊管理學系] 期刊論文

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