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    政大典藏 > College of Commerce > MBA Program > Theses >  Item 140.119/107009


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    Title: 價值單元展開分析法與策略矩陣：以3D感測產業新創科技公司競爭策略為例
    Value unit expansion analysis and strategic matrix : competitive strategy of technology startup company in 3D sensor industry
    Authors: 黃紹峯
    Huang, Shao-Feng
    Contributors: 黃國峯
    Huang, Kuo-Feng
    黃紹峯
    Huang, Shao-Feng
    Keywords: 策略矩陣
    價值單元展開
    競爭策略
    事業層級策略
    功能層級策略
    策略最佳化
    新創科技公司
    3D感測產業
    Strategic Matrix Analysis
    Value Unit Expansion Analysis
    Competitive Strategy
    Business Strategy
    Functional Strategy
    Strategy Optimization
    Technology Startup Company
    3D Sensor Industry
    Date: 2017
    Issue Date: 2017-03-01 17:39:11 (UTC+8)
    Abstract: 本研究以策略管理理論「策略形態分析」法與「策略矩陣分析」法為基礎，發展出新的分析架構–「價值單元展開分析」法，並與策略矩陣整合成為策略系統模型。藉由個案研究，驗證此策略系統模型如何使管理者能更精確地衡量未來策略規劃之選擇，最佳化公司未來競爭策略方向。
    筆者以個案探討新創科技公司在持續變動與競爭之產業中，競爭策略分析與規劃之方法。以3D感測產業作為分析與研究之個案產業，並以其中一新創科技公司–L科技公司作為個案探討之對象，提出一以新創科技公司為出發點，在衡量現有與發展未來競爭策略時，可供利用與權衡的分析方法。
    「價值單元展開分析」法追尋理性與系統化思考，為公司導入嚴謹明確、量化、及標準化的度量衡工具，使公司得以更加周詳完備與深入地分析其條件前提，將策略最佳化。且此架構具高度延展性，得充分配合公司進行各種思考面向之分析。此外，「價值單元展開分析」法亦可完全結合與相容於「策略矩陣分析」法之中，形成易於溝通與同步的策略系統模型，利用此特點解決公司在策略規劃時可能遭遇之混沌與困難，將效率、效益、及效能用在得當之處，使公司未來發展更符合目標。
    This study investigates the methods of analyzing and planning competitive strategies, with a case study of a technology startup company – “L Company” in the 3D sensor industry. Based on strategy analysis and Strategic Matrix Analysis, this study developed a new analytic framework – “Value Unit Expansion Analysis” which is a systematic model integrated into Strategic Matrix Analysis. By verifying the systematic model through the case, this study proposed a more precise and optimization–capable method to form a company’s future competitive strategies.
    Value Unit Expansion Analysis is a clarifying, quantifying, and standardizing method for the company to pave the path for factor condition analysis and strategic optimization. The structure was designed with a high flexibility in correspondence to different considerations and changing aspects; it is compatible and can be built within Strategic Matrix Analysis. The systematic model is liable for communication and synchronization during the process of strategy planning and, therefore, setting higher efficiency, benefit, and utility for pertinent strategies that fit into companies’ goals.
    Reference: 英文部分
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    中文部分
    1. 王文科 (1995)。教育研究法。台北：五南圖書出版股份有限公司。
    2. 司徒達賢 (2005)。策略管理新論：觀念架構與分析方法。台北：智勝文化事業有限公司。
    3. 伍孟純 (2001)。高科技產業廠商經營績效關鍵成功因素之研究。未出版之碩士論文，長榮管理學院經營管理所。
    4. 施鴻志、解鴻年 (1993)。科技產業環境規劃與區域發展。台北：胡氏圖書。
    5. 陳郁甫 (2006)。支援新竹科學園區科技企業創新公司之經營模式。未出版之碩士論文，國立交通大學科技管理研究所。
    6. 陳靜夫 (1992)。高科技產品的行銷策略。逢甲大學合作經濟，第24期。
    7. 張嘉文 (1995)。FCB廣告策略模型與PLC階段之相關研究。未出版之碩士論文，國立中興大學企業管理研究所。
    8. 黃國峯 (2015)。企業成長策略。台北：經理人月刊，第342期。
    9. 游三奇 (2009)。消費性電子產業策略採購行為之探討–以華碩電腦為例。未出版之碩士論文，國立交通大學高階主管管理學程碩士班。
    10. 鄭怡君 (2006)。新創科技公司研發創新績效衡量指標之研究。未出版之碩士論文，國立清華大學科技管理研究所。
    11. 顏旭良 (1998)。高科技產業經營績效評估與其資源配置特性研究–以新竹科學工業園區為例。未出版之碩士論文，國立成功大學企業管理研究所。
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    104363044
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104363044
    Data Type: thesis
    Appears in Collections:[MBA Program] Theses

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