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Title:	一個考慮閱聽人體驗喜好的電子新聞推薦模型 An e-news recommendation model based on consumer`s experience and preference
Authors:	朱為丞
Contributors:	許志堅廖峻鋒朱為丞
Keywords:	體驗行銷決策樹新聞推薦
Date:	2016
Issue Date:	2017-03-01 17:35:02 (UTC+8)
Abstract:	本研究嘗試建立一個考慮使用者體驗喜好之電子新聞推薦模型。我們以Schmitt提出之策略體驗模組為基礎了解使用者對各體驗之重視程度，分析使用者對各種不同型式體驗之重視程度以作為ID3決策樹機器學習演算法的輸入屬性，並以消費者對於電子新聞的喜好與否作為目標屬性，利用決策樹演算法計算這些輸入屬性(使用者對各種不同型式體驗之喜好)與目標屬性(使用者對於電子新聞的選擇)之間的關聯式規則。接著利用這些規則來建構一個預測模型，以評估閱聽人對於未知電子新聞的接受程度，從而建立一個能有效符合使用者個人體驗喜好之新聞推薦模型。
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Description:	碩士國立政治大學數位內容碩士學位學程 101462013
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101462013
Data Type:	thesis
Appears in Collections:	[Master`s Program in Digital Content and Technologies] Theses

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