政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/106813

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/106813

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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/106813

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/106813

Title:	影響商業模式設計之內外部因素分析---以中國新創企業為例 Internal and external factors that affect business model design- take Chinese startups for example
Authors:	王怡鈞
Contributors:	簡睿哲王怡鈞
Keywords:	商業模式設計中國新創企業創新創業內容分析法交易成本理論內外部因素分析
Date:	2017
Issue Date:	2017-03-01 17:02:59 (UTC+8)
Abstract:	隨著全球創業風潮的蓬勃發展，關於商業模式的研究也越來越受重視，不過以往的研究多半著重在已開發國家和商業模式的構成要素，較少有針對商業模式設計架構以及新興市場做探討的研究，但是新興市場的發展潛力已不容小覷，其中最受矚目的中國，其創業環境在政府大力支持及推動下，也逐漸從之前為人詬病的「Copycat」走出中國式的創新模式。本論文透過內容分析法，以《創業家雜誌》的黑馬專欄報導之中國新創企業為資料來源，進行內容分析與推論，探討影響中國新創企業商業模式設計之可能內外部因素。研究發現，影響中國新創企業之商業模式設計的重要因素包含內部的:「是否擁有關鍵技術及專利」、「創業團隊之海外經驗」，以及外部的:「互聯網科技帶動渠道轉移程度」、「是否有外部創投資金挹注」，不只有來自個人面的因素、也有來自公司面以及環境面的因素。
Reference:	Zott, Christoph, & Amit, Raphael. (2007). Business model design and the performance of entrepreneurial firms. Zott, Christoph, & Amit, Raphael. (2010). Business model design: an activity system perspective. Reinharz, Shulamit, & Davidman, L. (1992). Feminist content analysis. Gupta, Udayan. (2000). Done deals: Venture capitalists tell their stories
Description:	碩士國立政治大學國際經營與貿易學系 103351008
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1033510082
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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