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| Title: | 台灣汽車公司提供商用車金融商品可行性之研究
Feasibility Study on the Possibility of CarCompany Financial Services to offer Commercial Vehicle Finance Products in Taiwan |
| Authors: | 柯博凱
Kranz, Patrick |
| Contributors: | 劉助
Liu, James
柯博凱
Kranz, Patrick |
| Keywords: | 可行性研究
商用車輛
財務模型
市場進入策略
Feasibility study
Commercial vehicles
Financial modelling
Market entry |
| Date: | 2016 |
| Issue Date: | 2017-02-08 16:38:43 (UTC+8) |
| Abstract: | This thesis investigates whether CarCompanyParent Financial Services can develop a realistic business case to start offering financial services products for CarCompanyParent Trucks in Taiwan. As a first step, the commercial vehicle market and its associated finance market was studied. Main insights include that the Light Duty Truck (LDT) segment is retail driven, meaning that the financing decision is usually made at the dealership. The Medium and Heavy Duty (MDT/HDT) segments, on the other hand, are direct sales markets. Based on this market intelligence, two business models were derived. The first model covers all segments, and hence requires cooperation with a local partner in order to gain access to retail channel. The alternative model would only target MDT and HDT segments, and hence be feasible without any collaboration. A financial simulation of both models revealed that only the cooperation model is financially and strategically viable. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933068 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933068 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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