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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/105099
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/105099


    Title: 柯林頓酬聞與形象修護策略
    Authors: 溫偉群
    Keywords: 柯林頓;形象修護
    Date: 2005-07
    Issue Date: 2016-12-19 16:08:15 (UTC+8)
    Abstract: 「柯林頓醜開與形象修護策略」(以下簡稱「柯林頓與形象修護」)一書是由伊利諾州立大學傳播學教授Blaney與其恩師密蘇里大學傳播學教授Benoit合著。儘管是四年前出版的論著,本書目前仍然是傳播界中對於「形象修護/復理論」(image repair/restoration theory)提供最完整理論解與分析程序的專書。如將本書對照閱讀Benoit在1995年所著的ACCOUNRS, EXCUSESES, and APOLOGIES,讀者將對傳播與公關學界廣泛引用的形象修護理論有更清楚的了解。
    Relation: 廣告學研究, 24,105-107
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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