| Reference: | 中文部分
1. Peter F. Drucker , 管理學：使命、責任、實務 (Management：Tasks, Responsibilitis, Practices : 1973) 聯經出版社（台北：聯經出版事業公司，民國六十三年十月初版）。
2.黃瑞棋著：數位音響碟式放音機（台北：台灣經濟研究所，民國七十三年元月）。
3.詹溢龍，「雜誌讀者特性及消費行為研究」（政大企管研究碩士論文，民國七十年）
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5.何太山著：「信用風險的評估－運用區別分析建立商業放款信用評分制度」（台北：政大企管研究所碩士論立），民國六十六年出版）。
英文部分
1. Olshavsky, RichardW., "Time and the Rate of Adoption of Innovations, "Journal of Consumer Research 6 (March 1980 ) 425~428.
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9. Rogers, Everett M. and F. Floyd Shoemaker, Communication of Innovations, 2nd ed. ( New York：Free Press, 1971 )
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15. Yavas, Ugur, and Glen Riechen, " Extensions of King and Summers` Opinion Leadership Scale : A Reliability Study, "Journal of Marketing Research ( February 1982 ) 155。 |
