| Reference: | 一、中文部份：
1.林清山：" x² 統計法的事後比較"，中國測驗學會測驗年刊，民國七十年，第廿八輯， P. 121-130。
2.洪良浩，消費者行為之研究，台北：春風出版社，民國五十九年。
3.張春興，心理學，東華書局，民國六十六年九月修正二版，P. 402。
4.黃俊英，行銷研究，台北：華泰書局，民國七十年，P.345。
5.高島君子，咖啡世界，高青松校閱，台北：出版家文化事業公司，民國六十九年一版。
二、英文部份
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2. Bernard Berelson and Gary Steiner, Human Behavior (New York: Harcourt, 1964).
3. Adlai Stevenson, Speech, Columbus, Ohio (October 3, 1952).
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5. George Katona, The Mass Consumption Society, (New York : McGraw-Hill, 1964).
6. Henry Assael and A. Marvin Roscoe Jr. , "Approaches to Market Segmentation Analysis, Journal of Marketing, Oct. 1976.
7. Irving S. White , "New Product Differentiation: Physical and Symbolic Dimensions, " in B. A. Morin. ed. ,Marketing in Changing World (Chicago: American Marketing Association, 1960).
8. Jacob Jocoby, "A Model of Multi-Brand Loyalty, "Journal of Advertising Research, Vol. 11(Jane 1971).
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10. James F. Engel, Roger D. Blackwell and David T. Kollat, Consumer Behavior , 台北：華泰書局1978 年版。
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12. John E. Swan and Linda Jones Combs, "Product Perference and Consumer Satisfaction : A New Concept , "Journal of Marketing Research, April 1976.
l3. John H. Kunkel and Loenard L. Berry, "A Behavior Conception of Retail Image, "Journal of Marketing, Vol. 32, Oct. 1968.
14. John U. Farely, "Brand Loyalty and the Economics of Information, "Journal of Business, Vol. 37, (Oct. 1964).
15. Joseph W. Newman and Richard Staelin, "Prepurchase Information Seeking for New Cars and Major Household Appliances, "Journal of Marketing Research, Vol. 9, ( August 1972).
16. Leon G. Schiffman and Leslie Lazar Kanuk, Cousumer Behavior 2nd. edition, 1983.
17. Lester Guest, "Brand Loyalty Revisited A twenty Year Report", Journal of Applied Psychology, Vol. 48 (1964).
18. Maracuilo, L. A. & Mc Sweeney, M. Nonparametric and Distribution-Free Methods for the Social Science, Monterey, Calif.: Brooks/Cole, 1977.
19. P. Charlton and A. S. C. Ehrenberg, "McConnell`s Experimental Brand Choice Data", Journal of Marketing Research, Vol. 10 (August 1973).
20. Philip Kolter, Marketing Management-Analysis, Planning and Control, 4 thed Prentice-Hall, Inc., 1980.
21. Richard M. Johnson, "Market Segmention: A Strategic Management Tool", Journal of Marketing Research, Vol. 8 (February 1971).
22. Robert C. Blattberg and Subrata K. Sen, "Market Segmentation Using Models of Multidimensional Purchasing Behavior", journal of Marketing, Vol. 38 (Oct. 1974).
23. Ronald E. Frank, William F. Massy and Yoram Wind, Market Segmentation, (Englewood Cliffs, N. J. : Prentice-Hall. 1972).
24. Ross M. Conninghaw, "Brand Loyalty-What, Where, How Much? ", Harvard Business Review, Vol. 34(Jan.-Fed. 1956).
25. R. William Kotrba, "The Strategy Selection Chart", Journal of Marketing , July 1966.
26. Rolph E. Anderson, "Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance", Journal of Marketing Research, Feb. 1973.
27. Wendell R. Smith, "Product Differentiation and Market Segmentation as Alternative Marketing Strategies", Journal of Marketing" ,Vol. 20 No. 3 (July 1956).
28. Wesley C. Bender, "Consumer Purchase Costs-Do Retailers Recognize Them? ", Journal of Retailing, (Spring 1964).
29. W. Phillips Davidson, "On the Effect of Communication", Public Opinion Quarterly, Vol. 3,(1959).
30. W. T. Tucker, "The Development of Brand Loyalty", Journal of Marketing Research, Vol. 1(August 1964). |
