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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104022


    Title: Combative or Conservative: Organizational Positivity Climate and Firms` Competitive Behavior
    Authors: 顏孟賢
    Chen, Forrence Hsin-Hung;Yen, Meng-Hsien Raymond
    Contributors: 企管博五
    Date: 2016-09
    Issue Date: 2016-11-15 16:11:45 (UTC+8)
    Abstract: Competition is the core issue in the field of strategy. Firms take competitive actions to gain profits and occupy competitive positions in the marketplace. For unfolding the mechanism of competitive actions taken by firms, there is a need to trace the theoretical development back to the behavioral theory of the firm. By introducing the concept of organizational positivity climate in the field of psychology, this study intends to understand the relationship between individual behaviors and its reflections on firms’ competitive actions. Based on competitive dynamics paradigm and the introduce of organizational positive psychology, this research proposes that firms with different level of positivity climate would have impacts on their attitudes on competitive actions and responses respectively. By the research methods of both in-depth interview and questionnaires, this study may contribute to both academies and practices on firms’ strategy.
    Relation: 2016 British Academy of Management (BAM) 30th Annual Meeting, British Academy of Management
    Data Type: conference
    Appears in Collections:[Department of Business Administation] Proceedings

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