| Reference: | 一、中文部份：
1 政府公報，台灣省交通統計月報，台灣省政府交通處編印，民國七十四年一月。
2.唐富藏、彭信坤，"從公路運輸管制談遊覽車非法經營定期長途客運問題" 運輸計劃季刊，第九卷，第一期，民國六十九年三月。
3.鄧丕盛，「台灣西部走廊客運服務業產品印象之分析」，國立交通大學管理科學研究所碩士論文，民國七十年六月。
4.陳和全，「台灣旅客傾向與營運改善之研究」，國立交通大學交通運輸研究所碩士論文，民國七十一年六月。
5.謝長宏，「運輸系統管理概論」，鐵路主管行銷與管理研討會講義，台北，國立交通大學管理科學研究所，民國六十九年七月。
6.台鐵公報，台灣鐵路統計月報，台灣鐵路管理局會計處編印，民國七十四年一月。
7.馬起華，心理學，台北帕米爾書店，民國五十九年，頁38。
8.王洸，近代運輸學，台灣商務印書館，民國六十六年十月增訂七月版，頁1。
9.何培基，"應用非計量多元尺度法和層次集群分析冷氣機市場品牌印象之研究"，淡江大學管理科學研究所碩士論文，民國六十六年六月。
10.榮魯青，"產品空間分析之研究；非計量多元尺度法和層次集群分析之應用--彩色電視機之例"，政治大學企業管理研究所碩士論文，民國六十六年六月。
11 余朝權，"青年商店在食品零售業之定位研究"，政治大學企業管理研究所碩士論文，民國六十七年六月。
12.張耀輝，"非計量多元尺度法應用於 酸飲料品牌空間研究--北區大專學生實例"，淡江大學管理科學研究所碩士論文，民國七十二年六月。
13.黃俊英，"非計量多元尺度法簡介"，管理通訊第111-2期，( 台北：政大企管研究所，民國六十三年三一四月）。
14.台灣鐵路管理局，台灣鐵路旅客列車時刻手冊，民國七十四年二月。
二、英文部份：
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21. Torgerson and Young, "TORSCA-9: An IBM 360/75 FORTRAN IV Program for Nonmetric Multidimensional Scaling," Journal of Marketing Research, V.5, (Aug. 1968), pp.319-21.
22. Chang J.J. and J.D. Carroll, "Mow to Use MDPREF, A Comouter Program for Multidimensional Analysis of Preference Data," Unpublished Paper, Bell Laboratories, (Murray Hill, N.J., 1969).
23. Chang J. J. and J. D. Canoll, "How to Use PREFMAP and PREFMAP-2 Programs which Relate Preference Data to Multidimensional Scaling Solutions," Unpublished Paper, Bell Laboratories, (Murray Hill, N.J., 19720.
24. Chang J.J. and J.D. Carroll, "How to Use PROFIT, A Computer Program for Property Fitting by Optimizing Nonlinear or Linear Correlation," UnpublBhed Paper, Bell Laboratories, (Murray Hill, N.M., 1969).
25. Chang J.J. and J.D. Carroll, "How to Use INDSCAL, A Computer Program for Canonical Decomposition of N-why Tables and Individual Difference in Multidimensional Scaling," Unpublished Paper, Bell Laboratories, (Murray Hill, N .J., 1973).
26. Young, F. W., J. B. Kruskal and J. B. Serry, "How to Use KYST, A Very Flexible Program to Do Multidimensional Scaling and Unfolding," Unpublished Paper, Bell Laboratories, (Murray Hill, N.J., 1973).
27. Young, F. W., Y. Takane and R. Lewyckyj, "ALSCAL:A Nonmetric
Multidimensional Scaling Program with Several Individual Difference Options," Journal of M arketing Research, V. 15 (Nov. 1978) pp.612-15.
28. Forrest W. Young and Rostyslaw Lewyckyj, ALSCAL-4 Users Guide, (Data Analysis and Theory Associates, 1979).
29. Robert D. Buzzell, Robert E. M. Nourse, John B. Matthews & Theodore Levitt, Marketing: A Contemporary Analysis, 1974, p.53.
30. C. Glenn Walters, Consumer Behavior: Theory and Practice, (Illinois: Richard D. IR win, Inc., 1974), p.4.
31. Harold H, Kassarjian and Thomas S. Robertson, Rerception in Consumer Behavior, (Glenview Ill.: Scott, Foresman & Co., 1968) p.4.
32. James F. Engel, David T. Kollat, and Roger D.Blackwell, Consumer Behavior, (New York: Holt, Rinehart & Winston, Inc., 1968), p.50.
33. Del I. Hawkins, Kenneth A. Coney, and Roger J. Best, Consumer Behavior: Implication for Marketing Strategy, (Dallas, Texas: Business Publications, Inc., 1980).
34. Walters, G. C., and Paul, G. W., Consumer Behavior: An Integrated Framework, (Illinois: Richard D. Irwin, Inc., 1971), pp.61-64.
35. Berelson and G. A. Steriner, Human Behavior: An Inven tory Scientific Findings, (N . Y.: Harcourt, Brace & World, Inc., 1964), p.88.
36. James H. Meyers and William H. Reynolds, Consumer Behavior and Marketing Management, (Boston: Houghton Mifflin Co., 1967).
37. S. H. Bartley, Principles of Perception, (New York: Harper & Bros., 1958), pp.6-7.
38. Eva Mueller, "Effects of Consumer Attitudes on Purchase," American Economic Review, Vol.47 (Dec 1957), pp.946-965.
39. Theodore M. Newcomb, Ralph H. Turner, and Phillips E. Converse, Social Psychology, (Newyork: Holt, Rinehort. & Winston, Inc., 1965), p.40.
40. G. David Hughes, Demand analysis for Marketing Decision, (Homewood, Ill: Richard D. Irwin, Inc., 1973), p.140.
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42. C.E. Forguson, Microeconomic Theory, (Homewood, Ill.: Richard D. Irwin, Inc., 1972), p.18.
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44. Frederick A. Russ and Charles A. Kirkpatrick, Markethig, (Boston, Toronto: Little, Brown and Company 1982), pp.486-489.
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47. Martin T. Farris & Forrest E. Harding, Passenger Transportation,
48. Green, P. E. and V. R. Rao, Apolied multidimensional Scaling: A Comparison of Approaches and Algorithms, (New York: Holt, Rinehart & Winston, Inc., 1972).
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51. Kruskal, J.B., "Analysis of Factorical Experiments by Estimating Monatone Transformation of Data," Journal of the Royal statistical Society, series B.V.27, 1965, pp.251-63.
52. Young, F.W. and R. Lewyckyj, ALSCAL-4 USER"S GUID, (University of North Carolina, Prelininary Version Dec. 1978), pp. 28-31.
53. Balasley, H .L., Quantitative Research Method for Busine and Economics, (New York: Random House, 1970), p.192.
54. S. Siegel, Noparametric Statistics, (New York: NcGraw-Hill Book Company, 1956) |
