| Reference: | 中文部份：
1.黃俊英著「行銷研究」，華泰書局，民國七十一年十月再版。
2.張逸民著「行銷策略」，輔仁大學管理學院，民國七十一年四月出版。
3.高熊飛譯「行銷管理」，華泰書局，民國七十一年二月再版。
4.賴耿陽譯「實用塗料及塗裝」，復漢出版社，民國七十年十月出版。
5.「工業行銷縱橫談」，三越出版社，民國六十八年三月出版。
6.「化學工業產業調查」，中華徵信所，民國七十三年出版。
7.「油漆塗料公會日本考察團報告書」，油漆塗料公會，民國七十二年十二月。
8.陳正男著，「鋼鐵機械產品購買行為及行銷策略」，政治大學企業管理研究所碩士論文，民國六十九年六月。
9.劉家豫著，「我國個人電腦消費者購買行為及行銷策略之研究」，政治大學企業管理研究所碩士論文，民國七十三年六月。
西文部份
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